Most businesses have websites nowadays. As a business owner, you might think that once you create a website you can set it and forget it, right? Think again.
Technology is constantly evolving, and websites must change right along with it. Maintaining a strong digital presence is necessary for both large and small businesses, and a website is the #1 way to stay relevant in the digital world. Upgrading your website, whether you created it or have help from a web design and marketing agency, is worth investing in without a doubt.
There are many important reasons to upgrade your website. Here are a few of the big ones.
Grow Your Business
A good website increases your reach, your audience, and in turn, your sales. The right website for your business will attract customers and speak to the audience you are interested in connecting with.
Since 81% of customers research online before buying, it’s imperative to have a strong digital presence. Plus, 70% of consumers learn about a company through their blog, and 60% of consumers feel more positive about a brand after consuming content from it.
Following web design and inbound marketing best practices, like hosting a blog and listing your products and services, can help get your business out in front of the people who will benefit from it the most.
Legitimize Your Brand
A website is usually the first impression a customer gets from your company. It only takes approximately 50 milliseconds (or 0.05 seconds) for users to form an opinion about your website that determines whether or not they like it and whether or not they’ll stay. Having an updated website is the perfect way to get your business and your brand out there to capture the attention of your target audience.
Simple, free website builders are awesome, but if you really want to enhance your company’s image and increase brand awareness it’s time to step up your game. A website that is professionally made and hosted through a platform like WordPress or Squarespace provides a cohesive brand experience that your audience will learn to associate with your company.
The more professional a website appears, the more legitimate it is to customers and prospects. They will see that your company is modern, knowledgeable, and trustworthy.
What does a top-notch website upgrade look like? Check out these four examples of fantastic website makeovers.
Stay On Top Of Best Practices
The digital world is constantly updating, and best practices change like the wind. Keeping your website up-to-date and staying familiar with the most recent best practices can help make your website more accessible, create a positive user experience, and improves the usability of your site.
For instance, here are a few examples of the many best practices you should keep track of:
- Following best practices for search engine optimization (SEO), like implementing pillar pages, can help your brand get recognized by the people who will benefit from it the most.
- Ensuring that your website follows Web Content Accessibility Guidelines (WCAG) helps make it accessible for individuals, organizations, and governments internationally.
- 52% of users claim that a bad mobile experience would make them less likely to engage with a company. Creating a responsive design helps users have a positive experience while using your website on any kind of device.
Step It Up With A Marketing Agency
It’s hard to stay up-to-date with all of the updates in the digital marketing and web design universe. An outsourced marketing agency has the brainpower and tools to create a great site, keep it updated, and ensure it has all the elements of a successful website.
Allowing a marketing agency to be in charge of your website means you can have more time to focus on running your business and doing what you love while an agency takes care of the rest.
Upgrading your website will showcase who you are, increase brand awareness, and improve your digital presence to create opportunities for leads, sales, and customer engagement.
So what are you waiting for?! Get started today!
Until next time,