WordPress is a free, open-source content management system for website design
What is WordPress? WordPress is a content management system that is the foundation of most of the websites that we build at Breezy Hill Marketing, and every component of a website, including all the photos, blog posts, pages, and everything else you can see, as well as many elements you can’t, is organized with WordPress.
Because of its theme based structure and plugin-friendly architecture, WordPress is an incredibly powerful, flexible tool for designing websites.
With WordPress, a web designer has fast, powerful tools that make an efficient workflow possible, while retaining full control over every aspect of the website, through both a comprehensive GUI and direct access to the PHP, HTML, and CSS code.
What are WordPress Themes?
A theme provides the essential structure of a WordPress website.
Work in WordPress always begins with a theme.
At least one theme must be installed on every WordPress site, though multiple themes can coexist. These themes provide a starting point for the look, structure, and functionality of a website, but the PHP, HTML, and CSS of any theme can be modified to extend or alter its functionality.
Within a theme, content, such as photos and blog posts, can be uploaded and rearranged to make a website look and work the way its owner wants. Thousands of themes, both free and premium, are available, and users are constantly creating new themes.
What are WordPress Plugins?
WordPress is designed so that users can run plugins on their websites.
Plugins are essentially small programs, which run inside the host WordPress tool and extend the functionality of WordPress.
Over 38,000 WordPress plugins are available, making it possible to build websites that feature almost anything, from elegant SEO (Search Engine Optimization) to complex account-based eCommerce. With WordPress plugins, your website can do exactly what you need it to.
WordPress is User Friendly
WordPress is a powerful and flexible platform, and coding is often critical to the development of a WordPress site, but WordPress is not as intimidating as it may sound.
Once we have worked with you to develop a website that you love, regular news and updates are great ways to interact with previous and potential customers. By delivering relevant and valuable content, you will establish your company as a valuable resource.
Blogs are a very effective venue for this style of online interaction, and WordPress has extensive blogging functionality (In fact, it started as a blogging platform!).
If you want to write regular blog posts or frequently update your website, we can show you how to access the backend of your WordPress site. WordPress websites are easy to edit or add to, even without a background in technology.
Regular posting is an important part of maintaining an online presence, but does take a lot of time and energy. At Breezy Hill Marketing, we offer content marketing services, to help you with this type of interaction. You can learn more here.
WordPress CMS has Continuous Development
WordPress is an open-source platform under continuous development. In other words, hundreds of people all over the world are working hard to make WordPress even better.
The WordPress community is very large and vibrant. New plugins and themes are constantly being developed, and new functionality is frequently added.
Why do we use WordPress?
At Breezy Hill Marketing, we strive to provide marketing solutions that directly meet the needs of our clients. We provide personalized service, and we take the time to understand each client’s unique business offering. Every project is unique, and the needs of our clientele are varying and constantly evolving.
WordPress is an incredibly flexible tool, due to the multitude of themes available, and due to its plugin-friendly architecture.
With WordPress, we are able to construct fast, functional, and beautiful websites that look and work exactly the way our clients need them to.
We believe a tool should not be a limiting factor, but instead should offer us the freedom we require to develop the perfect customized solution for our clients.