A new website might be exactly what your business needs to take off - here are the key elements to consider when creating a new one.
Visually engaging websites use pleasing color schemes, professional photography, and a thoughtfully designed layout that focuses on converting visitors into customers.
Websites should never be treated as a thing you have just because it's expected of businesses these days. Instead, think of it as your best chance to reach out to new customers and convince them to buy the product or service you're selling.
Every page should be designed to move visitors deeper into your sales funnel, usually by links pointing them to something you offer that offers value, like a helpful blog post or a free download.
Creating a good web site is as much art as science, and it helps to focus on the elements of your company that you want customers to think about.
If you're making your website from scratch there are a few points you should keep in mind. Building A Small Business Website? Here's What You Need To Know.
Ease-of-use is a basic requirement of all websites. For example, is your main menu easy to find and created in a logical way? Does your website have clear calls to action that your visitors can follow? Is your content being displayed in easy-to-read fonts and with a nice structure? And finally, is it clear what people are expected to do on any given page?
If you answered "no" to any of these, then your website doesn't meet the basic standards of functionality that users expect.
User experience is a major part of SEO. It really doesn't matter how nice your site is if nobody's finding it, so ensuring you have good SEO is paramount to having a site that functions well.
Finally, when you're designing your new website, you'll need to consider the actual content of the site. Who are you talking to, and what do you need to say to them? Why is your product or service important, valuable, meaningful, or essential to your audience? Finally, how do you actually solve your target market's problems with what you're trying to sell them?
All of these are things that you need to communicate to your customers. The internet isn't simply a collection of random people clicking on links - when people conduct a search, they have a reason for doing so, and it's your ability to predict and match that reason that determines how many people will actually visit your site.
How do I know if my site has good SEO and is providing a great user experience? How UX (User Experience) And SEO Go Hand in Hand
On a more basic level, this means that your content needs to be optimized for your audience. The current trend for inbound marketing - and this isn't likely to change in the near future - is offering something of value to every person who visits your website.
For example, if your website sells household tools, you might decide to create content that shows how to make various kinds of home repairs. The people who visit a site like that usually have a problem - something's broken - and you're providing genuine help by showing them how to solve it.
If you're considering building a new website, or updating your current one, I urge you to focus on design functionality, and content. With these three elements working together, your website will help you meet your business goals.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design company. We developing engaging and optiized web sites for clients throughout Vermont and the greater United States. We work with our clients to understand the key concepts for Vermont web design and inbound marketing so that the website that we develop is focused on meeting the needs of our client’s target audience.