How to Use Twitter & Increase Business for Real Estate
When it comes to social media marketing, using Twitter is much like engaging on other platforms. It offers a space where people can be social, support each other, and even remain up to date on what is happening in the world around them. If you like the idea of getting to know new people online and helping them promote their interests while they help you promote yours, then Twitter is worth a go.
What’s great about Twitter for real estate agents?
If your day is already full to the brim with things to do, Twitter can be a great platform to use for social media engagement. Twitter limits your tweets to 280 characters, so by design your content must be brief. Twitter also supports your efforts to support others by re-tweeting and sharing other people’s content, which is simple and quick to do as well.
The Twitter platform allows you to share images (with a limit of 4) and videos, so you can post content utilizing a diverse slew of mediums to keep your feed from seeming like it is too one-note. Most real estate websites also have social sharing integration, which enables you to easily tweet your listings from your website by sharing the listing link directly to your connected Twitter account.
Is there an added benefit to using other social platforms?
Yes! You can set up most platforms so they will automatically share your updates on other platforms to your Twitter feed. Twitter is not the same as Facebook, Linkedin, or Instagram, where it can seem like you must constantly consider how often you post to ensure you post enough but not so much as to spam your followers’ feeds. Twitter can handle a higher volume of content, the caveat being that the content must be high quality (as with content on any platform or medium) and should add some perceived value to your audience.
What content is valuable to your Twitter audience?
People love peeking in each other’s windows and seeing their living spaces. That’s really what makes real estate and social media such a fabulous combination. Social media provides the platform for agents to share unique and varied listing information. Through social media, you have the ability to share nuances of the house that convey its unique features and personality, which can be difficult to highlight in an MLS listing.
Here’s an example of simple content for a listing tweet that could include an image or two:
Love the morning sun in this kitchen. The amber color in the countertop really glows! See more photos here: yourwebsite.com/listingpage #realestate #yourtown
Of course, it’s important to share more than just listings on Twitter. You need to understand what your community is interested in. Do you live in an urban area where people use public transportation, dine out often, or have access to theater? If yes, then providing your own restaurant recommendations and information about upcoming events shows support to your community while keeping your followers interested. Or do you live in a rural area that focuses on farming development, road repair and maintenance, weather concerns, and changes in education? Always engage with your users about local issues that are the most meaningful to them.
How can you share your perspective on your Twitter feed?
Our country is full of personalities. Getting acquainted with the character of your area of focus and understanding what people want to hear about will help you choose what to share. Knowing your client base will also help you deliver what they want to see. If you tend to sell condos, apartments, and small homes to individuals and young families, then you can focus your communications around interests that pertain to first time homebuyers. Mortgage education, DIY projects, and information about neighborhood features and benefits could all appeal to first time homebuyers.
Who should you follow on Twitter for real estate marketing?
Once you understand your community, it can be easy to locate and engage with the people around you who are on Twitter. Look for businesses and individuals who talk about your region and follow them on the platform. Search Twitter for your city, state, or town. Search for your local university and notable local businesses. Look for both people who are tweeting, and also for key terms relating to your area as it can reveal people who are interested in your region.
Make sure to begin by listening to what they are talking about. What issues are relevant to your community? Once you get a sense of what has meaning, begin by retweeting other users’ content to your own feed to share it with your own followers while showing your support and appreciation for the original publisher.
How can Twitter hashtags help with real estate marketing?
Aside from the quick posting and connective nature of the platform, it also allows you to stay up to date on what people are looking for. You can follow and use hashtags on the platform so other users can pick up on what you are posting about, and so the content and posts created by others are searchable on the platform.
If you want your Tweets to show up for anyone searching for real estate in your area, then you want to add the hashtag #realestate and the hashtag for your state. Many areas are using specific hashtags for real estate, like #palmspringsrealestate. Check Twitter to see if this is being used in your area.
This also means that you can search for #realestate (or whatever related subject you’d like!) on the platform and see what others are posting about the subject, which can give you ideas about what to post on your own feed, engage in conversational threads, therefore putting your name out in front of prospective clients, and offering up content you can subsequently share, showing the original publisher that you support their content and value their point of view.
How else can you use social media for real estate?
There are so many great resources for Twitter on the web that it is hard to know where to go. If you are looking for a deeper dive into social media for real estate, check out a few of our related blog posts on the subject:
- How to Keep Up with Creating Twitter Content
- Best Practices for Real Estate Social Media
- 3 Tips to Step Up Your Real Estate Social Media
Using social media for real estate is a great fit. Whether you are only using one platform or all of them, people love to see information about houses and we love sharing the information.
For more tips and information about how to use social media for real estate, do not hesitate to reach out to us with any questions you may have. Happy tweeting!
Editor's Note: This post was originally published in 2013 and has been updated for content in 2020.