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How Small Businesses Can Use Marketing Automation on a Budget

There Are Lots of Great, Affordable Marketing Automation Resources Available to Small Businesses on a Budget!

Over the last few years, small business marketing automation services have evolved to the point that it's possible to make use of them when you're on a budget - and that's fantastic news...

Social Media Marketing - Tips to Successfully Keep Your Program Going

How to Keep Your Social Media Marketing Program Going Once You're past the Setup Phase

In our previous article on social media marketing, we talked about the best ways to get a program started. If you haven't had a chance, go take a look so you can take the very first steps that will help your...

Social Media Marketing - Tips to Successfully Get Your Program Started

What to Do Get Your Social Media Marketing Plan in Order

Over the years, we've had the opportunity to talk to a lot of companies about how they got started on social media marketing.

We often hear that, especially small businesses, get started in fits and starts. One employee was good with...

What Social Media Platform Generates The Best Traffic for Nonprofits?

The short answer is..., it depends. Social media marketing for nonprofits can definitely work, but one size does not fit all. It's best to get your nonprofit inbound marketing strategy in place by defining your audience, and then targeting them on the platforms they use most.

How to Use Social Media for Professional Services Marketing

How to Maximize Your Social Media Efforts for Your Professional Services Business

Using social media to promote business of any kind is a great inbound marketing strategy. If your field is professional services, there are some differences of note.  I suggest focusing your efforts on the...

5 Ways Your Business Can Use LinkedIn for Sales

LinkedIn is largely considered the premiere social network for professionals, job seekers, and corporate CEOs; however, it is increasingly becoming an extremely powerful and relevant business-to-business and business-to-consumer sales tool.

The impact of Yelp Reviews on your business.

There once was a day where online reviews were nothing more than fluff and a way for frustrated visitors (or competitors) to vent and bring your business down to their level. Today's internet reviews, accompanied with the advent and wide adoption of Yelp reviews, can make or break your business....

Inbound Marketing: What is Inbound Marketing & Why does it work?

What is Inbound Marketing?

When a lot of people think of marketing, they first think of outbound marketing, or advertising, not inbound marketing but what is inbound marketing?

Live Video Streaming - Trendy, Hip, Cool?

Our Take On Live Video Streaming

If you’re tuned into the digital content marketing world, you’ve probably heard a lot about live video streaming. If you aren’t, you may have heard a little. Right now, live video streaming is arguably the trendiest, hippest, coolest way to market online.

Snapchat Marketing Tips from a Millennial

Snapchat: Thoughts from a Millennial

First of all, I was born in 1995. I’m actually either a very young millennial, or a very old Gen Z-er. The point is, I’m 20, and I’m in college, so I’m definitely part of Snapchat’s largest user demographic and reasonably qualified to give some Snapchat...

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