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What Does Pay-to-Play Mean in Social Media?

Have you heard the term pay-to-play in social media and wondering what it means?

It refers to the fact that if you want to increase your reach and have followers and potential customers to see your posts and products then you are going to have to pay for it.

Understanding Instagram’s Posting Policy

How to schedule your Instagram posting without breaking the rules

Facebook or Google Advertising? 3 Questions to Ask Before Deciding

These platforms take different approaches to digital advertising. Where should your focus be?

What Marketers Need to Know About Facebook’s Ad Changes

Increased transparency announced in the wake of election controversy will affect how your ads are seen

How to Choose the Best Social Media Platforms for your Business

Social media is an umbrella term, but a business can’t treat it as a single entity.

If you find yourself uttering a sentiment along the lines of “let’s do social media,” it’s time to dig into the details of the different platforms to determine which are the best fit for your business and where...

Tips for Showcasing Your Business on Instagram Stories

It may seem counterintuitive to put a lot of effort into a digital marketing message that will disappear from the internet forever in just 24 hours.

8 Tools to Inspire Stellar Social Media Posts

Getting the most out of your business’s social media presence means designing attention-grabbing images and videos for organic posting or paid advertising.

How to Optimize Your Social Media Video Ads for Mobile

Social media has created an opportunity for video advertising for businesses of all sizes.

The Ins and Outs of Instagram Advertising

Instagram is rapidly gaining popularity as an advertising platform.

Six Steps to Getting Started on Instagram

Is it time to explore a new social media frontier for your business?

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