Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your website, promote your original content, advertise...
Do You Know What “Mobile First” Means?
If you don’t, you’re not alone. Many business owners and managers don’t. But understanding it could be very helpful for your business.
Have you heard the term pay-to-play in social media and wondering what it means?
It refers to the fact that if you want to increase your reach and have followers and potential customers to see your posts and products then you are going to have to pay for it.
How to schedule your Instagram posting without breaking the rules
These platforms take different approaches to digital advertising. Where should your focus be?
Increased transparency announced in the wake of election controversy will affect how your ads are seen
Social media is an umbrella term, but a business can’t treat it as a single entity.
If you find yourself uttering a sentiment along the lines of “let’s do social media,” it’s time to dig into the details of the different platforms to determine which are the best fit for your business and where...
It may seem counterintuitive to put a lot of effort into a digital marketing message that will disappear from the internet forever in just 24 hours.
Getting the most out of your business’s social media presence means designing attention-grabbing images and videos for organic posting or paid advertising.