To you, your company, and your employees, you may be doing something completely unique and different than anyone else, but have you figured out how to convey that to potential clients?
Do you know what your sphere of influence is? The term sphere of influence refers to the network of people who look to your brand and your business for answers and solutions.
Successful marketing efforts in the age of online searching means providing value to your current and potential customers.
The buyer’s journey can be confusing. With so much information out there, it’s easy for buyers to get confused when looking for solutions to problems. The last thing they want is to be sold to with a gimmick or pitch. These things add little value to the buying process.
If you're like most managers, you want to boost revenues and profitability at your company. One way to do that is to generate better leads and then convert them to sales. That’s a strategy best executed by aligning sales and marketing.
It takes a lot of pieces working together to create a sustainable inbound marketing campaign that gets results.
Focus on these areas for a new level of lead generation
Make sure your topics, keywords, and distribution resonate
Effective calls-to-action are the drivers of a digital marketing campaign.