Instagram just got even more Realtor-friendly.
A social media platform that was seemingly invented for showcasing real estate listings on mobile devices has recently added a slideshow feature and a Snapchat-inspired “Stories” option.
Let’s highlight the ways Realtors on Instagram can amplify their listings and brand, starting with the newest additions to the Instagram ecosystem.
Once you get into using Slideshows to post your real estate listings on Instagram, you’ll be hard pressed to find a reason to ever post just a single image again. You may know Slideshows from Facebook, which, of course, owns Instagram.
Instagram’s Slideshow feature goes hand-in-hand with a Realtor's secret weapon: awesome photography! It lets you display up to 10 photos and videos in a single post. It’s a perfect way to showcase a property, giving you a chance to post multiple exterior and interior images to offer your Instagram followers an all-encompassing look at the listing.
Instagram Stories may not be an intuitive tool for Realtors, but with some creativity and free-spiritedness, it can set you apart from the competition. Like posts on Snapchat, from where Instagram unashamedly lifted the Stories medium, Stories on Instagram disappear after 24 hours.
So, instead of posting listings, it’s a way for Realtors to show personality or give followers a behind-the-scenes look at your business and lifestyle.
For Realtors working with a younger demographic, Instagram Stories can be a way to connect without clogging up your regular Instagram feed. Businesses of all types have taken notice.
3) Filters and apps
Unlike the previous two newer tools, Instagram’s filters are a foundational part of the app. But using them to showcase properties is quite different from the way a typical Instagrammer uses them.
Many of Instagram’s more popular filters are not ideal for real estate photography - ones that transform a picture into a watercolor, for example, or give it an old-school, grainy look.
Instead, using apps that allow you to add text to your photos is a fantastic way to highlight a property’s features. Choose a font that complements the listing photography and add details like construction materials, number of bedrooms, and square footage.
Another foundational element of Instagram, hashtags are both useful for organizing conversations around particular topics, and for just playing with funny and creative phrases.
Tagging your listings with hashtags that are specific to the city or town and state where they are located will add them to the Instagram conversations happening in that locality.
Tagging posts with Realtor-specific phrases like #homeforsale will put them in the mix for people browsing Instagram for their next home.
Hashtags specific to your brand or others that are added just for a laugh are also appropriate. Just make sure to check out any hashtags before using them. You don’t want your post grouped with something you didn’t expect.
Using Instagram for real estate sales is fun and, especially with the new tools the platform has added, effective. Add slideshows and stories to your hashtagging and filters to get the most out of the platform.
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Breezy Hill Marketing is a Vermont web design company that provides Realtors throughout the United States with Digital Marketing Services, Inbound Marketing Services, Social Media Marketing and Web Design. We focus on a superior customer experience while delivering creative solutions and proven strategy.