We all know the advantages of maintaining an updated blog: blogging improves brand awareness, enhances your inbound marketing efforts, drives traffic to your website, establishes authority in your industry… the list is endless.
However, running your own business and keeping up with blogging can be a lot of work. Luckily, agencies are at the ready to ghost write your blog for you!
What is Ghost Writing?
Ghost writing is the practice of having someone else write your blog posts for you, with the mutual understanding that the writer will not receive credit for the work. This is NOT plagiarism, but rather an exchange of services.
So, why is it a good idea to have an agency take over your blogging efforts?
The Pros of Having an Agency Ghost Write Your Blog
1. It saves time.
As a business owner, you likely don’t have time to worry about the current state of your blog, much less write blog posts regularly. Working with an agency and having them ghost write your blogs saves you many hours of your precious time that you can spend improving your business and doing what you love.
Agency writers have the bandwidth to research a topic, write, and edit it before sending you the final product for approval. They know what they’re doing and they want to write, so you don’t have to. It’s a win-win!
2. Agencies have experienced writers at the ready.
Marketing agencies hire people with a multitude of abilities, and many agency employees specialize in writing. Through experience, education, and practice, agency writers are skilled at their craft and know how to formulate a great blog post in no time.
If you ever question any content in a blog post, as the customer you always have the final say, so if you don’t like something you can ask for changes. Providing feedback helps writers learn and adapt their writing style for future blog posts you may need them to produce.
3. Agencies know SEO best practices for blogging.
Blogging and search engine optimization go hand-in-hand. It can be tough to fully understand how to follow blogging and SEO best practices, especially if you are busy with running your business. Who really has the time to learn about pillar pages, topic clusters, and the best ways to write a meta description? Oh yeah, agencies!
Understanding how to write a blog post and optimize it for search engines is a skill that agency writers know well. They can create a well-written blog post that is true to your company while making sure it will be seen online by the right people at the right time in order to boost your digital presence, improve your brand awareness, and draw customers to your business.
Working with a marketing agency that you trust is a great way to enhance your blog presence and your inbound marketing strategy. Plus, the more you work with a single agency, the better it will be. Writers will grow to understand the nuances of your company and your industry, and will be able to develop unique content that fits into your brand seamlessly.
Interested in learning more about how an agency can work with you to write blogs for your business? Contact us to discuss how we can help with your inbound marketing efforts and get your blog up and running in no time.
Until next time,