Want a super easy way to stay top of mind with your real estate community?
Real estate newsletters are a great way to connect with your prior customers, business partners, and prospective clients.
We have worked with several real estate agencies and Realtors who use newsletters as a method of staying in contact with their community and providing value to their followers.
Here are a few key tips that will help you be successful with your own real estate newsletter:
1. Make it personal and remind people of who you are!
People receive a lot of emails every day. They may have signed up for your newsletter a while ago, so remind them of who you are and why they want to read what you are sending.
Include a photo of yourself, a brief description of what you do (as a Realtor this could mean the towns that you serve and your area of expertise i.e. residential, business, buyer’s agent, etc.) Include some recent updates like your thoughts on current trends in your area.
Provide your contact information! Yes, the email newsletter came from you but you should still make your contact info easy to find. List multiple ways of getting in touch with you and don’t make your reader have to search for it!
2. Showcase your great listings
Show some interesting properties! People enjoy peeking through houses even if they aren’t actively looking to buy. Remember, you want to entice the reader so use your best photos:
Make sure photos are large and crisp. You want to entice viewers to click and see more! For more on the value of real estate photography take a look at [HERE]
Show new perspectives on listings that haven’t moved - use interior photos, views from the deck, fireplaces, master bathrooms, and mudrooms.
Change up the description from what is on your website. Give the readers a bit more than the standard real estate listing they are used to. It’s okay to include your personality a little - people appreciate a real voice!
Use your local knowledge - If a listing is near a great local venue, like a restaurant, park, or downtown area, include it - you can even provide a link to the website! People will appreciate that you know the area.
Your real estate newsletter should be something fun to read with good perks, but not one that will never be read...
3. Make it short and sweet
Keep your content easy to consume, using bullets, headings, and color to visually please AND keep it short and sweet.
Use a concise and engaging subject line - People often check their emails on mobile devices so try and make your subject line short enough to be read on a small screen.
Write your content as if people are going to scan it. Again, think about mobile devices and the fact that people sift through a lot of daily emails. If you have a good tip to share don’t hide it in a wordy paragraph!
Use a Post-Script - A “P.S.” or “Hint” at the bottom of the page will stand out and therefore be read more often. Use this to your advantage and save the best for last by putting it in as a P.S.!
4. Provide value
A newsletter should be written to engage and interest the reader, not just to sell, so give them something worth reading about. Some things to include:
Local events - make your newsletter timely and include information about popular local events like festivals, farmers’ markets, concerts, etc. If you have an event you frequent every year don’t forget to mention it and how much you look forward to it.
Eateries - Give a list of favorite places to go for lunch, family friendly restaurants, or great ice cream shops.
Freebies - Learn about local attractions that have free or discounted days. Places like golf courses, state parks, museums, and aquariums often have special deals - do a little research and spread the word - everyone loves to save money!
Home value tips - as a Realtor you know what people look at when searching for a home. Provide some links to home improvement sites that are timely and seasonal i.e. Preparing your home for Winter, Holiday Decorating Tips, Homemade Air Fresheners, Essential Spring Cleaning List, etc. Have some fun with it!
Become a valued source of rich information and people will really want to hear what you have to say!
5. Include a Call to Action
A Call to Action is like throwing the ball back to your reader, it is in their court now, and you are helping them know what to do with it! You have provided some great information, now is your chance to guide your audience into acting on it.
Decide what you want them to do! Give a call? Visit your website? Read your latest blog post? Whatever it is, make it obvious and simple. Provide links or buttons that will bring the reader back to your website, your blog, or to a particular listing. If it takes more than a mouse click, chances are your audience won’t engage.
What about you, do you have any tips on what has worked well with your own real estate newsletter?
Let us know in the comments or send us an email!
Thanks for stopping by,