Real Estate Marketing: Why Photography is a Realtor's Secret Weapon
We have had the privilege of working with many different realtors and we love the real estate marketing business. We believe in real estate as an investment and for home ownership.
Working with different businesses, we have learned a few tricks of the real estate trade. We have found what doesn’t work so well, and what, frankly, knocks it out of the ballpark.There is one tip that stands out amongst all the rest: good photography.
Why It Matters
If you are a realtor or work in a real estate agency, get your camera ready or find a Real Estate photographer. You can have the best website in the world, but if your pictures are low quality your site is less likely to appeal to people. In today’s digital world, having quality real estate photos trumps all else.
In old school real estate marketing, a few decent photographs could be used and reused in MLS listings, print advertising, real estate guides, and newspaper ads and it would work. A single photo or short series of photos was also sufficient for a marketing plan because the focus was on the repeat messaging and the repeat use of the same image.
The New Age of Real Estate Marketing
In today’s digitally-oriented, highly social market, a single photograph used over and over will bore your audience.
Your listing images are used in all of the traditional print mediums; sellers guides, house brochures, newspaper advertisements, etc.They are also used on your website, and on social media platforms like Instagram, Facebook, Pinterest, Twitter, and LinkedIn.
Print photographs are flat and one-dimensional. Online mediums require high quality images that are pleasing to the eye and invite engagement as digital images can be shared, commented on, enlarged, and reposted.
The biggest difference with the new mediums is the engagement. The quality and variety of the images make an enormous difference in their ability to be shared!
With digital images, your goal is to further engagement and increase enticement.
How to Get Great Photos
- Hire a professional. Sometimes, this just is the best option. A professional photographer will be prepared to handle bad lighting, strange angles, small rooms, and awkward spaces.
- Take your own photos. Thanks to the advancement of technology in recent years, almost everyone has a high-quality camera right in their pockets! Be sure to follow the best tips on how to take photos, grab your phone camera, and channel your inner photographer.
Dos and Don’ts of Real Estate Photography
- DON’T: Post pictures of furniture, clutter, or toilets
- DO: Use literal pictures. Show each room in the house. Clearly illustrate with images what this house is about and what the benefits of the property are.
- DO: Include some unique images too. Find angles, lighting, and interesting spots to take advantage of in your listing. These will be great to share through your social channels later on.
- DO: Use your iPhone to its advantage. Play with panoramic images of the yard, view, and exterior of the house. Try adding tints or brightening dark photos. Get creative and then share your creativity online.
- DO: Try some cool online tools! A favorite tool of mine is is www.picmonkey.com. You can create collages to share on Google+ and Facebook, edit single photos for your website or MLS.
We hope you can have some fun with your real estate listing photography. If you are not enjoying the photos you have, you can always hire a professional photographer who can take great pictures for you!
Thanks for stopping by,
Editor's note: This blog post was originally published in 2014. It has been edited and updated in October 2018.