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Align Sales and Marketing for Increased Leads and Revenues

 If you're like most managers, you want to boost revenues and profitability at your company. One way to do that is to generate better leads and then convert them to sales. That’s a strategy best executed by aligning sales and marketing.

What Does Direct Traffic Mean in Google Analytics?

Direct traffic is an important statistic to look at when monitoring your Google Analytics for your website.

What Does Pay-to-Play Mean in Social Media?

Have you heard the term pay-to-play in social media and wondering what it means?

It refers to the fact that if you want to increase your reach and have followers and potential customers to see your posts and products then you are going to have to pay for it.

Is A Web Accessibility Algorithm the Next Big Change?

 The Global Economics of Disability Annual Report of 2016—reports that the number of disabled people worldwide is 1.3 billion, a number that could climb much higher as Generation X ages.

Fortunately, there is a growing awareness that the digital world needs to make websites and other online...

Google Algorithm 2018: 7 SEO Trends You Need to Track

Google dominates the search engine marketplace. That's no secret.

3 Simple Ways to Measure Marketing Success

How do you know if your marketing dollars are working? Some results are easy to measure, but sometimes the value and success of marketing efforts can be hard to read.

5 Critical Web Design Trends in 2018 

How long does it take to snap your fingers? How about blink your eyes? About 50 milliseconds (or 0.05 seconds). That's all it takes for you to snap your fingers or blink your eyes.

What is WCAG 2.0 and Why Does it Matter?

Accessible design is becoming increasingly important as the internet has become an essential utility for users accessing digital content. Developing a WCAG 2.0 accessible website requires a thoughtful approach to website design and a technical approach to implementing the accessible features.

The Benefits of CRM Systems for Small Business

It’s hard to read about marketing and sales without hearing about the magic of the CRM (Customer Relationship Management) Systems.

Real Estate Marketing 2018 - Tools for Success

A new year is upon us. What can you do in 2018 make your real estate marketing successful? These are our tips on how to use digital tools to enhance and grow your relationship marketing, and treat your target audience to engaging content.

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