Over the years we’ve shared our most effective strategies for cultivating a successful real estate marketing program. From taking photos of your properties to blogging about the industry, we’ve shared our expertise to help beginners and pros alike.

Whether you’re just starting out in digital marketing or are trying to boost your current campaign, read on for our best real estate marketing blogs to help you get started. 

1. Our Favorite Evergreen Topics for Realtor Blogging

Our clients have had great success in curating leads and increasing site traffic with blogging, and evergreen topics are the best place to start when looking for inspiration for content.

When creating content, you want to share valuable information with your readers to demonstrate your expertise and create a blog that is a reliable source of information.

Learn more about topics that will always be relevant and helpful for your target audience.

2. 7 Web Design Tips For Real Estate Websites

Realtor websites are one of the most important resources for buyers, so having a website is essential to attracting clients and generating conversions.

You already know the basics of what your site needs, but these tips will take it to the next level.

Read on for great tips about upgrading your site to deliver better results.

3. Real Estate Marketing: Why Photography is a Realtor’s Secret Weapon

Although listings are the most sought after section of your site, photography can have the greatest impact on your visitors.

Learn more about why photography is so important, how it affects your results, and what you can do to get great photos for your own site.

4. Best Practices for Real Estate Social Media

Social media marketing has become a leading strategy for marketers in all industries, including real estate. Each platform is different, with its own list of pros and cons for real estate marketing, and requires proper knowledge about each site to develop an effective strategy.

Find out what you can do to make the most of your social media presence and how to engage buyers on various platforms

5. 7 Best Practices for Real Estate Websites that Convert

Building a website is an important step for all realtors, but creating is only the first move. If your website isn’t converting leads, then it isn’t working optimally for your business 

Learn more about the various areas on your site where you can make changes to optimize for conversion growth.

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6. 3 Keys to Successful Digital Marketing for Realtors

For those further into their marketing campaign, these three tips address areas where your strategy may be lacking. Once you’ve covered the basics, there are always aspects of your marketing program that can be improved and built upon.

Read on for information about working with Zillow, refining website navigation, and engaging with your visitors.

7. 3 Tips to Step-Up Your Real Estate Social Media

If you’re looking to switch up your social media campaign, this blog can get you started on diversifying your content. Avoid monotony and reengage your readers by trying something new.

From creative blog topics to intriguing videos, these tips will help you take advantage of everything social media has to offer.

8. Four Ways to Use Email to Improve Your Real Estate Marketing

Sixty-three percent of real estate marketers include email in their strategy, making email marketing a popular and effective means of reaching buyers and sellers. Email is a classic strategy for reaching out to prospects with endless options for content.

Learn more about what type of content you should share via email and how email marketing can help your business.

9. 4 Ways to Leverage Your Realtor Website for Marketing Purposes

While your website is a great way to reach prospects, it is also an excellent opportunity to market your services in a variety of ways.

If you’re running low on content ideas, read on to learn more about from where on your site you can draw inspiration and use what you already have available as content for social media and email campaigns.

10. Why Local SEO Is Important for Realtors

As a realtor, you rely heavily on your website to connect you with buyers and sellers. Once you’ve created an attractive site full of valuable information, you must optimize the settings to ensure prospects can find your site.

Your services are extremely location-based, so it is vital that local prospects can find your site.

Learn more about optimizing your search engine settings to avoid missing leads.

 

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