optimizing your website for mobile devices usually means paring it down.
Unlike the desktop or laptop version of your site, your mobile website needs to work for a smaller screen, an on-the-go visitor, and less reliable download speeds.
But as you make decisions about what to play up on mobile devices and what to forego, retain a place for social sharing buttons. Social media is a dominant part of digital life, especially on mobile devices. Your mobile website can’t afford to lose sight of that.
Speed and simplicity
For all the benefits of having your website available to people wherever they are, there is no escaping the fact that you just have less room to work with on a mobile screen. This is going to force some contemplation, especially if you have a content-rich desktop site, about what to cut out and what to retain for mobile.
Not only is there less real estate to work with, but your visitor also likely has less time to drill into your content. Mobile web users are often looking for the quickest and easiest way to contact you or visit your storefront. Most are not looking to learn the details of your products or services on their phones.
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Your navigation menu should retain only the high level items without the clutter of drop-down menus. Your business location should be clear, and It should be obvious how to contact you. And any potentially slow-loading elements from your desktop site should be formatted down to load more quickly for mobile sites, which rely on sometimes-spotty cell data service.
Your mobile site visitor is more than likely multi-tasking, highly motivated to engage with you and geographically close.
Your social sharing buttons should not be a casualty of a mobile site paring. Instead, design them for your mobile site, and remember, users will be tapping them with their fingers.
Sharing your webpage should be as easy as finding your phone number or location. So place social sharing buttons up near the header of your mobile site. Make them sleek, but not too small, and leave some whitespace around them.
Don’t let your visitor get frustrated finding it difficult to tap the button.
Design for finger tapping, typing
When you pull visitors to your mobile site from social platforms, give them a clear and concise experience on your landing page. Did your social media post lead with a strong photo? If so, make sure that image is atop the landing page on your mobile site, so your visitor knows they are in the right place.
If you are asking your visitor to complete a form on your mobile site, keep in mind they will be typing with their thumbs on a small, touch keyboard.
Consider using dropdown options instead of input fields. These are easy to select and eliminate the possibility your user will type the wrong word or number.
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Also, just like with your mobile site as a whole, pare the number of fields in the form to the very minimum you need to get the information you require.
With these tips, you’re mobile website design will augment your online presence and offer a succint but powerful experience for your visitors.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design company serving clients throughout the United States. We build beautiful, optimized and mobile responsive websites and specialize in marketing strategy and social media marketing.