Twitter is one of the fastest-moving social media platforms available. It is a quick source for the latest information and keeping up with its pace can be challenging.
If Twitter is a part of your social media marketing strategy, staying on top of its crazy pace is important so your brand stays relevant and up-to-date within the industry.
Wondering how you can keep up with creating relevant content for Twitter? Keep reading to learn some of our top tips.
What content to share on Twitter
1. Share your own blog posts, products, services, etc.
Sharing blog posts and products or services you offer by adding links in your tweets can drive traffic to your website, promote your brand, put your content out there, and share your industry knowledge with the rest of the Twitterverse.
2. Share blog posts related to your industry.
It is a good practice to share other industry leaders’ blog posts through your Twitter. The idea behind inbound marketing is to provide value to your audience, and this means sharing content that they may find value in.
If you read a blog post that relates to your industry and adds valuable insight into a subject that your company deals with, go ahead and share it! It provides value to your audience and shows that your goal is to help them. Just make sure you don’t share others’ blog posts more than you share your own - you still want to promote your own brand, services, products, or ideas over anyone else’s.
3. Share relevant articles from reliable news sources.
Be sure to stay on top of the latest news and share any articles that relate to your industry. This provides a way for you to learn about current events, engage with followers who offer any comments, and to provide your own insight on what is happening, why it is happening, and how your company would approach the subject. Check news sources regularly to see what is happening in your industry.
4. Repurpose old tweets.
Don’t be afraid to reuse your content; recycling tweets can save you lots of time and ensures that your audience will see your content. Feel free to reshare existing blog posts, products, services, etc., but try to keep up with the latest news and only share new articles that cover somewhat current events.
Tools to help with creating content
1. Create lists in Twitter.
Lists help you create a customized news feed that only shows tweets from the accounts you add to them. Lists make it easy to sort through the noise on your typical news feed and view tweets that are valuable. Create custom lists on your profile and add reliable industry leaders whose posts you would be comfortable retweeting. This can make it easy to engage with those industry leaders and share information that provides value to your own followers.
2. Use a news feed tool.
It can be tough to stay up-to-date with every news source out there. News feed aggregator tools (we like Feedly) can gather information and add it to a single news feed for you to browse. You can add custom news sources to a feed and simply scroll through all of the articles published by those sources. This makes it easy to pick out articles that matter and share them on Twitter.
3. Use a Twitter bot.
If you truly do not have the bandwidth to constantly create fresh content for Twitter, consider programming a bot to create tweets for your profile. Twitter bots typically search the web for whatever information you tell them to and create tweets based on the information found. A downside is that bots do not customize posts very well and will usually only add hashtags to a tweet, not content.
You might not expect that creating 280-character posts would be a lot of work, but Twitter is deceptively time-consuming. You really need to stay on top of this platform to gain any traction for your business due to its fast-paced nature, and this is why it is not always the right tool for everyone.
However, many industries can greatly benefit from maintaining a presence on Twitter. If you can carve out a few dedicated hours to use the platform or hire a marketing agency to tackle it for you, it can be an incredible way to enhance your social media marketing strategy and promote your business to the masses.