With the growth of the internet, digital marketing has rapidly become one of the best ways to improve sales.
Here are the steps to implement your own program and increase sales with digital marketing.
Step 1: Make A Good Website
A good website is the cornerstone of your digital marketing strategy - ultimately, it's where you want all of your customers to end up, so it's worth ensuring that you have all the components of a successful site.
Remember that your website isn't just something for people to "visit" - every part of it should be designed to draw them further into the sales pipeline.
Most pages should finish with some kind of call-to-action, prompting them to do things like download and offer, check out your services page, or contact you directly to schedule a consultation. In return, you can request emails to add these visitors to your database and so you can stay connected with them.
You'll also want to be sure that the website is properly set up to take advantage of Search Engine Optimization (SEO) - after all, the quality of your site doesn't matter if nobody visits it, and doing what the search engines want is an important part of being seen.
Fortunately, most websites these days are designed with this in mind, and you shouldn't have to do more than tweak a few things once it's ready.
Step 2: Start A Blog
If you haven't started a proper blog yet, it's time to begin. We've often talked about blogging strategies, and the reason for that is simple - blogging works. It's also the foundation of many other digital marketing efforts, so it really does help to get this started as early as possible.
That said, don't try to rush it and just hammer out as many posts as you can. Instead, focus on releasing valuable and relevant blog posts at a pace that's sustainable for your company, whether that's every day, every week, or every month.
Step 3: Use Email To Connect with Customers
Now that your blog is up and running, it's time to start using those emails you've collected. Segment your address list into as many categories as necessary, so that whatever you're sending to your audience is relevant.
Realtors, for example, often segment in ways like "buyers", "sellers", "preferred price range", and so on. There is no sense sending new condo listings to customers who are selling and moving or have indicated a preference for single-family homes.
Once these segments have been made, start sending regular newsletters to each part of your audience, emphasizing the things that part of your audience cares about. If you're trying to get someone in as a first-time customer, for example, you may want to offer them an enticing discount.
Repeat customers, on the other hand, may be more interested in new products, help and advice, or announcements.
What makes a website great? 5 Key Components to a Successful Website
Step 4: Branch Out To Other Methods
When you're comfortable creating and sending emails, it's time to start working with other forms of digital marketing. These two methods in particular are good choices for most businesses:
- Paid Advertising: Using platforms like Google AdWords or promoted posts on various sites can help you quickly reach your audience. To get the most value from this, be sure you research your keywords and define your audience as specifically as possible - the better you target them, the more successful paid advertising will be.
- Social Media: Many people turn to social media for information about their favorite companies, and regularly posting there can help you bring new followers into your site. Be sure you're not all business, all the time - in fact, at least 80% of your posts should be focused on other interesting content, giving people a reason to follow you aside from the hope of special offers and such. Which platform(s) to use depends on the kind of company you are, though Facebook and LinkedIn are good in general, and Instagram is ideal if there's a strong visual aspect to your business.
Digital marketing can and will improve your company's sales. Start with your website, and then work in the next steps and start connecting with your audience and converting them into loyal customers.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design company. We design and build optimized and mobile responsive websites for our customers. We also specialize in both inbound marketing, and social media marketing. Our customers are located in Vermont and throughout the United States.