There are two ways to create an audience on social media, organically and through advertising.
You might be thinking that organically is the way to go, but on some platforms, the amount of followers you have means a lot less than it used to. Algorithm changes on sites, like Facebook, have made it harder for businesses to share their content with their followers.
Keep reading to learn how to craft an audience on different social channels organically, through advertising, and with targeted hashtags.
How To Create an Audience on Different Platforms
Facebook is a great tool to grow your digital audience because it is the most used platform in the United States with 166.14 million monthly users. This allows you to target pretty specifically and still have hundreds, thousands, or millions of people seeing your content.
- Go to your brand’s page and click on Ad Center
- Click Audiences in the left column
- Click Create Audience
- Name your audience
- Select the genders, ages, locations, demographics, interests, and behaviors or your target demographic
- Monitor the meter at the bottom that alerts you if your audience is too broad or too specific
LinkedIn is a professional network, so it’s great to promote content on this platform if you want to grow your network and connections. This platform allows you to be extremely detailed with who you target, so you know you are getting bang for your buck, since this a bid style platform.
- Go to your brand’s Campaign Manager
- Create a Campaign Group or select a previously made Campaign Group
- Select Create Campaign
- Choose the objective of your campaign, but we suggest website visits as that often leads to an increase in the rest of the objectives
- Select the language your profile is in
- Select locations that you would like to target: cities, areas, states/provinces, countries, or continents
- Add additional targeting criteria
- Audience attributes: Company, Demographics, Education, Job Experience, Interests
- Matched audiences: Use your data to retarget website visitors or reach known contacts and accounts
- Exclude audience attributes and matched audiences that you do not want to target
- If you want to sponsor posts, be sure to select Single Image Ad
- Finish setting up your campaign budget
Instagram grows well organically, as you want a large number of people to see your posts.
Follow accounts in your industry and companies or influencers that you would like to do business with. Like and comment on posts to start spreading your name throughout Instagram.
Name recognition is huge on this platform, as a lot of influencers and small brands have built a reputation for themselves through this medium.
A great way to grow your following is to use hashtags that are relevant to your brand. This allows people who are interested in similar content see your posts, engage with your posts, and hopefully follow your account.
You can also create a hashtag for your brand, which brings cohesiveness to your Instagram account and encourages people using your product or service to use the hashtag. For example, we use #breezyhill on our posts.
Twitter can grow organically fairly quickly if you are actively engaging on the platform. It’s really all about getting your content to be seen by the most people as possible, as quickly as possible.
Use tools like Triberr to help gain followers in your industry and push your content to more people. Be sure that you are engaging with fans, followers, and companies or people that you follow.
As with Instagram, hashtags help you curate what audiences see your Tweets. Using the same branded hashtag across both Twitter and Instagram will help you gain brand recognition across your social channels.
If you’re worried about keeping up with the fast-paced nature of Twitter, there are great tools to help keep up with the pace, like Twitter bots and news feed tools.
Each platform has a different demographic that populates them, but there is a lot of overlap, so multiple platforms may be ideal for your brand. Research which platforms your target demo hangs out on and further refine from there to reach your ideal future customers.