HubSpot is a great tool to help with your inbound marketing, sales, and service efforts.
Although marketing efforts take time to yield results, here are some tips to help you and your business benefit from HubSpot within the first 90 days of using it.
Take Courses in the Learning Center
HubSpot offers free courses and certifications to help you learn their software and teach you how to achieve your marketing goals.
There are lessons that help with every aspect of HubSpot so you can learn how to generate leads, close deals, and continue engaging with your customers through the platform. The ideas and lessons can be applied outside of the HubSpot platform too, which can help advance your career and business.
Our Favorite Certifications:
- HubSpot Marketing Software
- Inbound Marketing
- Social Media
- Email Marketing
- Inbound Sales
Create Content to Fuel Your Marketing Funnel
The four stages of the marketing funnel are: attract, convert, close, and delight. You can create engaging content through HubSpot by blogging, creating and scheduling social content, sending emails, creating landing pages, and more.
Build buyer personas in the platform to help you determine who you are marketing to, what their motivations are, and what goals they are trying to achieve. Your buyer personas can help you focus your time, marketing efforts, and the content that you are creating.
Developing and promoting informative and/or entertaining content is the first step in your HubSpot journey where you’ll begin seeing an uptick in traffic and inquiries.
Use HubSpot as Your Main Tool
When you use HubSpot as your main tool to help you manage your marketing program, you’ll get the most benefit out of using it. The more tools that you employ, the more data you will have on your marketing program and what is or isn’t effective.
The reporting tools are very helpful because you can see everything from which blog post got the most views to who opened your monthly newsletter. This will help you A/B test and create content that your viewers want to see, based on what they’re positively responding to.
Educated trial and error is a big component of digital marketing, as each audience is unique and responds differently to everything from what time of the day you post, to messaging, to the graphics you use.
After you have a good handle on your buyer personas and what they respond to, you’ll be able to turn your educated trials into more of a science.
With these tips, you’ll begin to see growth in your digital marketing program within the first 90 days of implementing HubSpot.
Don’t be afraid to tweak and evolve your program as you gain knowledge through the Learning Center, HubSpot’s blog, and the data that comes from your marketing program. Digital marketing is ever-evolving, so even in an established, successful program, it’s important to pay attention to updates, trends, and changes in the industry.