Buying a home is a big decision - so it's no surprise that a lot of people have high standards when it comes to browsing a real estate website.
Once you've actually used techniques like Facebook marketing to get people onto your site, you need to be ready to offer them a great experience.
Here are the six elements your website needs to have to convert visitors into buyers:
Professional photos - by which I mean a lot of high quality, professional photos - are an absolute necessity.
Don't just show the house from the front.
Show the inside, the outside, the backyard, the garage, and the various rooms inside the house. Your goal is to give visitors the best possible idea of what the house truly looks like. Remember, the MLS currently allows for up to 36 photos for each house - use them!
Now, taking good photographs takes practice, and there's a lot to learn before your pictures will truly be high-quality.
Don't hesitate to read about what other people have done, and consider the points they bring up.
For example, think about ways you can make the house look larger, and what you can do to accurately document the layout of the building. As they say, a picture is worth a thousand words... and a few good graphics can do more to sell a home than almost anything else.
2) Basic information about the listing
Your website should also have a selection of basic information about the house, designed to be as easy-to-consume as possible.
This includes things like price, location, number of bedrooms and bathrooms, square footage, and any notable features like a pool or outbuilding.
People should be able to take one glance at the information on your real estate website and know the pertinent information about a property.
3) Great descriptions of your properties
Descriptions are the kind of thing that actually sell houses. If a potential buyer is actually interested in the property, chances are they'll take the time to read what you've written... and if what you wrote is good, they'll be far more likely to seriously consider buying it.
Different systems can display a different amount of content, so be careful about trying to add too much on the MLS itself. If you need more space, consider adding a link to your blog where interested buyers can get more detail about a property.
I have the right information but what's the best way to show it? We can help! Learn more about website design for real estate.
While you're working on upping your property descriptions, take time to consider some of the phrases to avoid.
As a Realtor, your job is to help sell the house at the best value possible, and you should generally avoid any terms that would give the buyer too much negotiating power. Instead, just focus on describing the best property in the most positive light you can.
Great descriptions are also a key part of your digital marketing, and will help ensure your listings actually get found in the first place.
4) An 'About' page
Many people still want to make a connection with their Realtor, even if their first contacts are online.
An About page helps to humanize your company, putting a face to what's going on. Be sure to include a professional picture of yourself (and a team, if you have one), ideally having gathered together as a group.
If you look like an upbeat, positive company, visitors are more likely to trust you and ultimately select a house through your real estate website.
5) Maps of the area
When you sell a home, you're not just selling the house itself - you're selling a lifestyle. Adding in a map of the area - including other properties for sale - can help potential buyers get a better sense of what living there would be like.
Local SEO is important for any business specific to a geographic area. Learn how SEO plays a role in your website.
It also provides website visitors with good alternatives in case they're interested in the region, but for some reason don't like the house they first looked at. Basically, having options is good, and adding a map is a non-intrusive way of providing them.
Tools like Batchgeo can make it easy to have up-to-date digital maps, so you don't have to create them manually for each listing.
Research a few different options to determine how well it will work for you and your site before deciding on one. Whatever tool you actually end up choosing, you should end up with a real estate website that provides real value to your visitors, and retains their interest until the right propoerty comes along.
Of course, from your side of the screen, it can be hard to know how well your website is performing, so make sure you check the metrics of your real estate website to be sure each element is as effective at conversions as it can be.
Thanks for stopping by,
Breezy Hill Marketing located in Vermont, specializes in Inbound Marketing. We develop targeted marketing strategies for our clients and offer them our services in web design, digital advertising, content marketing and social media marketing. Our expertise in these topics helps our clients learn about their target audience and market to them more effectively.