Graphic design touches all aspects of marketing, and it’s more important in the digital age than ever before.
Each medium available to marketers today - whether that’s print media, social media, or digital assets like your website and blog posts - can benefit from professional-level graphic design.
It’s true that you can create an ad or even build a website with limited design skills. But the compelling visual designs that are expected by today’s audiences are vastly improved through experienced graphic design.
How does graphic design benefit marketing campaigns? Let’s consider three important ways.
A well-designed logo is a versatile asset that evokes a connection with customers and prospects.
A graphic designer with an understanding of the business’ target market, sales strategy, overall mission, and brand can create a logo that symbolizes your business and stands the test of time. A professionally designed logo will also be versatile enough to fit into many media forms, such as multiple social media platforms, business cards, newsletter headings, etc.
Getting your logo right from the beginning means it will stand the test of time, keep your brand consistent, and become a familiar and welcome sight for your customers.
While a logo is a singular design piece, most graphic design in marketing is an enhancement of other programs. For example, a blog post with interesting data is much more compelling when it can be presented in visual form with an infographic.
Offering this type of visual picture of complex research makes for a memorable and easily digestible blog post, much more so than a 1,000-word description of the research.
Graphic design has the same enhancing effect on your social media posts. Photo filters, creative overlays, and text-in-picture are becoming popular social media styles - both in photo and video formats.
Text-only posts get lost in social media feeds whereas compelling visual designs attract more attention and increase your chances of likes, shares, and views on social media.
Telling your company’s story in an advertisement requires creative interplay between copy and imagery, which is the province of professional graphic design.
While there are forms of digital advertising, like Google’s Adwords platform, that are purely text based, all forms of social media advertising, as well as traditional print advertising, benefit from visually compelling designs.
Graphic design also touches on video ads, a social media advertising format that is both popular and effective. Branding your videos with animated treatment of your logo or other visual enhancements leaves a lasting impression with viewers and helps them make a connection to your company.
Marketing and graphic design are inextricably linked. Leveraging professional design skills for these three critical marketing areas is an investment that will take your efforts to the next level, attracting more prospects to your brand and increasing your customer base.
Thanks for reading,
Breezy Hill Marketing is a Vermont web design agency specializing in marketing strategy,inbound marketing, social media marketing, and building optimized and mobileresponsive websites for customers throughout the United States.