How do popular social media platforms like Facebook help your small business succeed?
You know that businesses, big and small, need a presence on Facebook, and chances are you've set up a page of your own. How do you leverage Facebook for small business so that it enhances your marketing efforts and results in increased revenue? It's more than just posting fun photos and updates. Here's how to make Facebook work for you:
1) Target your audience
The best way to spend advertising dollars is to keep track of who buys from you and target your ads to the groups that will provide the highest return on your investment.
Create your buyer personas, the people that make up your target market, and update them on a regular basis - the more you understand your audience, the easier it is to effectively market to them.
2) bring people to your website
Follow the 80/20 rule when posting on Facebook. Make sure 80% of the content you're posting is not directly related to boosting your own business. These are posts that share information, promote a community event, include a helpful infographic or link to an article.
The other 20% of the time you should be promoting your business and getting people to your website! This can include a blurb about one of your services, a photo of a product you sell in action, a positive testimonial from a customer, a sale or special you are having, etc.
When you promote you business always link back to your website. If you don't link to your site then you are not giving a potential customer a next step. Give them a call to action and bring them to where you want them to go.
Not sure how to get started with social media? We offer social media marketing that works!
3) engage with the community
Engaging with your community is one of the best ways of building up your brand and leverage Facebook for small business advertising.
- If you're a brick-and-mortar location: Focus on the geographic area around your store and the people who might come to visit you. Highlight local events and happenings, cheer people on when they do something interesting, and generally come across as a fun and friendly business.
- If you're online-only: Online companies have to engage a little differently - in most cases, this is done by focusing on a topic of interest. For example, if you sell hiking gear, you might try to connect with people who are interested in anything related to hiking. Share articles, news updates, and interesting information relevant to the community you are trying to engage. Videos and photos always work well so if you come across something that would be interesting and/or funny, share it!
Either way, your engagement should aim for a balance of fun and professional. You want to be known as an expert who has the answers, but you should also be easy to approach and focused on what you can do for them, not the other way around.
4) Use blog posts
A blog promotes your business while offering the reader something of value. It is an effective way to drive people to your website without obviously asking them to buy something from you. People expect fresh, new content and they are scanning Facebook looking for it so give them what they want!
It's also good for finding new customers. If people like the things you write, they're likely to share the content with their friends - especially if they know their friends are interested in the subject. Word-of-mouth advertising is particularly valuable because it comes from a source people trust - and that instantly makes your content more valuable to the people reading it.
Even better, this goes hand-in-hand with your normal inbound marketing efforts. If your content can be found through search engines or social media, people have more opportunities to find it and you have more opportunities to get customers.
Finally, remember this: marketing through social media takes time. Once it really gets going, though, you can expect to see a steadily-growing community that self-selects qualified leads to send to your website and ultimately convert them into loyal customers.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design and marketing company. We create custom marketing strategies for our clients in Vermont and throughout the United States. Our marketing team understands the key concepts for inbound and digital marketing as well as website design. We work closely with our clients to understand their target audience and successfully market to them.