A list of contacts who have asked to receive your newsletter is a valuable asset. As a Realtor, how do you make the most of it?
Realtors have a lot of ammunition for creating fantastic email newsletters, including detailed knowledge of your region, inside information about the local housing market that is valuable to buyers and sellers, and beautiful property imagery.
Here are three ways to get the most out of the real estate newsletters you send out.
1. Provide value
Home buyers and sellers are thirsty for up-to-date real estate market information. The latest statistics and trends on pricing, days on the market, demand, and inventory provide real value to your contacts and burnish your credentials as a market authority.
It’s important to segment Realtor email lists into categories so you are only sending the information that is most relevant to each type of contact. Segmenting will give you at least one list for buyers and another for sellers, but it can become more granular than that.
Realtor lists include prospective buyers and sellers, recent buyers and sellers, as well as clients from past sales. Grouping each type of contact into its own list will ensure you are sending the most relevant information to each of your contacts.
2. Set a goal and design corresponding calls-to-action
Before you sit down to write and design a Realtor newsletter, think about why you are sending it. What do you want your readers to do after reading it?
Emails are an effective way to drive traffic to your website; that is a go-to newsletter goal. Driving traffic from your email to your site requires a strong, distinctly-designed, and well-placed call-to-action. Your call-to-action compellingly communicates to your readers what they will find that is of value to them on your site.
Or perhaps you are sending an email newsletter to alert prospects about new listings. Bold imagery and a short property description can help serve as a call-to-action to view a listing’s complete details on your website.
3. Reinforce your brand
Each email you send is an opportunity to reinforce your brand and your personal credentials and remind your contacts about their relationship with you.
In an industry like real estate, where face-time and personal relationships matter so much, your photograph is your logo. I recommend including it at the top of every one of your emails, no matter which of the segmented lists you are sending to. It can run alongside the logo of your national brand to create a package that reminds your contacts quickly at the top of each email who you are and what your affiliation is.
Another key tool that works with Realtor email newsletters is customer testimonials. Sprinkle fresh testimonials throughout your emails, and be sure to include links to your social media pages, and particular pages on your website that you want to highlight.
Email newsletters are an important part of a Realtor’s digital marketing efforts. Follow these steps to optimize each send.
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Breezy Hill Marketing is a Vermont Web Design company that provides Realtor marketing services including Realtor Web Design, Social Media Marketing, and Social Media Advertising. We have experience in real estate marketing and love working closely with Realtors to create successful marketing plans!