There are a lot of real estate marketing services out there - but few of them can provide the same boost to your business as a strong content Marketing strategy.
Among home buyers alone, more than 90% of all people searched online at some point in the process, so it is absolutely vital to be present where they're looking.
In addition to having a well-designed digital homebase, there are two major components you'll need to focus on in order to execute a winning content marketing strategy:
Blogging is one of the most effective real estate marketing services out there because it offers you the chance to truly reach out and connect with your audience.
Your first job here is to be consistent and timely with your content - this means blogging at least two or three times a week, with no end point. There are a couple of reasons for this. First, each individual blog may not bring you a large stream of visitors - but when you have several hundred (or more) blog posts up, even a small trickle from each post can add up to a massive flood. Second, continuing to update your website tells search engines that you are active and relevant - if you just post a few blogs and quit, then you won't show up close to the top of nearly as many search results.
The next step is to build trust, and the best way to do that is to show your expertise. People are naturally inclined to trust experts, and if you start your relationship by helping them solve a problem, they'll be much more favorably inclined in the future. Remember, blogging isn't about you. Think about your audience and figure out what their interests in real estate are.
2. Social Media
The other major part of your new real estate marketing services is social media - and this is where you can start to connect with people on a more personal level.
Start by being yourself. Don't try to come across as stiffly professional at all times - instead, let your personality show through and try to be someone who can get the job done, but who they would want to work with at the same time.
This level of authenticity also helps to build trust on social media, and that's important if you want people to actually read what you say.
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You should also respond promptly when people comment on your posts. You can thank them for interacting, answer their questions, or respond to any concerns they bring up. It doesn't matter if their comments were good or bad. The fact that you're willing to seriously address their issues can be a deciding factor when new customers are looking over your accounts.
At all times, respond respectfully, be helpful, and avoid arguing. You're not there to "win" anything - only to help them. Nothing turns away an audience faster than talking down to them.
Now, there are many different types of social media out there, and not all of them are appropriate for real estate marketing services.
Here are the best three places to start for real estate social media:
Pinterest is great because it lets people 'pin' the subjects that are more interesting to them... and it's a very art-friendly platform. Photography is a vital part of marketing any sort of real estate, and if you're good with a camera, you
can really show off each of your properties at their very best.
Don't limit yourself to pictures, though. You can also use this platform to link back to blog content where you explain something relevant to the image. This can be anything from how much shade the house gets (and why people should care when buying a home) to details on architectural features and how families living there would benefit from them.
Instagram is a lot like Pinterest, which shouldn't be surprising given that they're both image-focused platforms. However, Instagram has a stronger participation component - you'll want to actively engage with the community, including commenting on things other people have posted.
How do I advertise on Instagram? Learn more about digital advertising here!
A good way to do this is to search for relevant tags and look for people who are talking about homes or buildings, then add something interesting to the conversation. Don't be pushing sales all the time - engaging with your audience is the optimal way to develop trust.
Facebook's reach is enormous, and it's getting bigger all the time. In addition to allowing you to post content and interact with potential clients, Facebook offers the opportunity to purchase targeted ads so you can focus on the people who are most likely to be interested in your content in the first place.
Now, we know that getting started with a content marketing strategy can be a challenge - and you're not alone.
Download our 12 month blog plan, complete with a full set of real estate topics you can put your personal touch on. Once you've completed this plan, you'll have the experience you need to take control and continue blogging as the expert you are.
Thanks for stopping by,
A Vermont Marketing and web design company, Breezy Hill Marketing works with clients to create custom marketing strategies. Our marketing team understands the best practices for inbound and digital marketing and uses them to help clients reach their target audiences and effectively market to them.