Meet the Social Media Marketing Team at Breezy Hill Marketing in Richmond, Vermont
Breezy Hill Marketing is a full-service marketing agency in Richmond, Vermont with a lot of talent packed up its small-town sleeve! Today we will meet writer, blogger, social media maven and Vermont content marketing consultant Christine Diem.
Christine, you’ve been with Breezy Hill Marketing since April of 2013. What do you do as a content marketing consultant?
What is your favorite part of your job?
I love helping a client get their message across through a well-written blog post or newsletter! So many small businesses are doing great things and have a lot to offer but they lack the time to get their message out there. Also, it is not unusual for me to meet with a client and find out that they think online marketing and social media are so daunting that they are afraid to get started. It is my job to keep up-to-date on social media and its tools and trends. I love being able to work with a client and tailor a program that will work best for them and their business.
Where do you see your job going?
Breezy Hill Marketing is a great fit for me because I love to write and be social! We have great leaders and the staff works really well as a team. It is a fun and positive place to be and there is always someone or something to learn from. I am learning that great content marketing is a real key to success in marketing so I would love to learn more so that my knowledge and expertise manifests into success for all of our clients.
What do you think is most exciting about the marketing/social media landscape?
What’s most exciting is that it is changing all the time! There is always someone coming up with a new or better way to share information. Take Pinterest, for example. The concept is pretty simple but it hadn’t been done that particular way before and it very quickly exploded. It is such a visually pleasing platform that people feel comfortable in the space and they can master it instantly. I think of it as the online version of ripping a great photo or recipe out of a magazine, only now you don’t have to find a place to put it. It is simple, pretty to look at, and it provides valuable information. I love that the online world has so many dynamic options so that we can find a formula that works for individual small businesses. There is not one formula or answer for how to market online. At Breezy Hill Marketing we get to research, learn and then see what’s working and change it up if we don’t like the results.
What brought you to Vermont?
My husband and I moved here 8 years ago for his job. We had been moving around a lot for a few years and once we got here it just felt right. We love the area and we’ve made some great friends. It’s a pretty special place.
What do you do when you are not working on Breezy Hill Marketing projects?
I have two children, ages 8 and 6, they keep me really busy! In my free time I love to ski, hike, cook, read and just spend time with my family and friends. I really like to travel and hope to do more in the future. My kids are finally at an age where traveling with them is getting much easier. My husband and I used to travel a lot but took a sort of hiatus when we had babies, and I’m excited to be able to start exploring again.