your small business Needs a website! Before you even start building, here are four things you need to know.
Your small business website should be the heart of your digital marketing efforts. A great website is a powerful tool, but if it isn't built and maintained properly, it might not attract the quantity and caliber of business you're hoping to draw in.
Here's what you need to know about website design to avoid some common pitfalls of small business websites:
1) Understand SEO
SEO, or Search Engine Optimization, is the process of designing a website in a way that search engines like Google approve of. This is absolutely critical to your site's success because if the search engines don't like or understand it, they're not going to show it in their results - and you'll be missing out on a lot of traffic.
Good SEO also helps to attract the right kind of visitors - those who may actually convert into customers. After all, there's no point in trying to draw people to your site if they'll never buy from you.
All of the basics are contained in this infographic, which touches on the many things that can affect your SEO. It looks like a lot at first - and to be fair, it is - but most of these elements only need to be addressed once and all of them will help you draw in more potential customers.
2) Keep your website focused on a goal
This is where many a small business website stumbles. Sometimes, websites just exist, hoping that by doing so they'll somehow convince readers to become buyers. Needless to say, that doesn't work. Every part of your website should be goal-oriented, with an emphasis on getting readers to take some sort of action.
The biggest part of this is the call-to-action (CTA), where you direct the user to take some course of action, such as examining your catalog, ordering a product, or signing up for your newsletter.
Different companies want to do different things with their website, so there's no CTA that's perfect for all companies at all times. You'll need to consider your own needs and what you want customers to do before writing one.
Looking to learn more about what makes a great CTA? Check out: How to Design a Call-To-Action (CTA)
3) Feature your contact information and address on every page
Your contact information should be accessible so that people can easily find you when they want to.
There are three key places to place it:
- You should have a 'Contact' or 'Contact Us' button somewhere on the upper right part of the page. The most common place to put it is at the far right side of your header bar.
- You should also have a link to your contact information under any 'About Us' buttons you have. Users often expect to be able to find that information if they're looking at information about you.
- Contact information should be located at the bottom of every page. In this case, it's usually located with other basic navigation buttons on the lower left. It's also common to have full contact information - including street address, phone number, and email - on the lower right.
Remember, if you don't have your contact information placed where people can find it, you could be missing out on a significant amount of business.
4) Make sure your website uses responsive design
Having a responsive design means that your website can configure itself to display well on different devices, from desktop computers to handheld smartphones, and Google encourages developers to build websites this way.
In fact, if you're not coding your website from scratch, it may already be responsive - but that doesn't mean it's automatically going to look good. It's important to test the design on a variety of platforms and make sure it always looks good.
The reason for this is that many people are now accessing the internet from different devices, and if your website looks like a jumbled, unreadable mess, then they're not going to convert into customers. Having a responsive website design is the best way to ensure that you can maximize the number of visitors you can convert into customers for your business.
If you have more questions about effective website design and digital marketing for your business, please don't hesitate to contact us!
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design company focusing on inbound marketing. We work with our clients to provide them with unique marketing strategies, helping them to reach and connect with their target audience.