HubSpot is a marketing and sales platform that offers tools for businesses with the goal of attracting visitors and converting them into customers.
As a platform with features for every stage of the marketing funnel from start to finish, there are many benefits of using HubSpot as your primary marketing tool.
Here are some reasons why the HubSpot platform is a great tool to include in your marketing toolbox.
It’s an all-in-one Marketing Hub(Spot!)
HubSpot integrates marketing automation, customer relationship management, website hosting, search engine optimization, marketing campaign management, blogging, social media scheduling, publishing, social listening, and email marketing. With such an extensive list, it’s clear that HubSpot is an all-in-one platform.
HubSpot offers features for every stage of the buyer’s journey, from establishing buyer personas, to attracting visitors with a social media scheduling program and engaging through a blog and segmented email programs, to delighting by offering your helpful products and closing sales that come out of your marketing efforts.
HubSpot also integrates marketing and sales to increase revenue.
Having a one-stop shop makes it easy to keep all of your marketing efforts in one place, and all analytics and reporting features are simple to read and understand.
HubSpot also offers free training videos and tutorials that help anyone in your business or organization get to know the tools and features and how to best use them.
Features are customizable
Whether your company sells products or services, HubSpot is a convenient and affordable way to target your desired audience. It offers flexible pricing, a number of plans to choose from, and various add-ons that make the program customizable to fit your specific marketing needs.
No matter what you are selling, HubSpot makes it easy to market what you have to offer, maintain your contacts, move sales through the pipeline, and provide excellent customer service.
Use it to grow your business
According to HubSpot, “customers generate 3.5 times more leads within their first year of using HubSpot software.” HubSpot offers the tools needed to deliver valuable content to the right audience, and has a proven positive ROI that will increase revenue and grow businesses.
As an all-in-one stop for marketing, HubSpot is one of our favorite systems to use.
At its core, the platform uses the inbound methodology to provide valuable content to a target audience through blogging, email marketing, social media marketing, and to convert website visitors using great website templates, landing pages, and functional contact forms.
It also serves as a great system to maintain contacts, and makes it easy to analyze and report on marketing efforts and specific campaigns.
There are countless reasons to start using HubSpot as a marketing tool. Interested in getting started with HubSpot? We’re a HubSpot-certified agency! Contact us today to discover how your business could benefit from switching to the HubSpot platform for marketing.
Until next time,