Local SEO (Search Engine Optimization) may sound like something only website developers need to think about. However, whether you are a business owner or a customer, local SEO can help you more than you might believe.
SEO focuses on increasing a website’s visibility in search results. Local SEO does the same, only with a more targeted focus to a specific location. This practice can help both business owners and consumers. Here’s how.
1. It makes a local business easy to find.
According to Moz, 80% of US disposable income is spent within 20 miles of home.
This means that if you run a business it is likely that the majority of your customers will be from the local area. On the flipside, if you are a customer, you are most likely to spend the most money close to where you live.
Local SEO services focus on helping businesses that meet with customers or clients in person. Any business with a front door who wants to attract customers online and encourage them to visit the business can benefit from local SEO.
It’s helpful for customers to know what services are offered nearby, and local SEO can provide them with the information they need to find local businesses. This benefits local businesses by increasing traffic, while benefiting consumers by offering local solutions to their needs.
If you want to attract and bring in local customers, then local SEO must be part of your digital strategy.
2. It helps a local business’s website show up in search results.
Local SEO is a fantastic way for businesses to promote their services to a local audience online.
More and more people are searching online with terms like “near me” and “by me”. This type of search is different than traditional informational searches because it relates directly to the customer and where they are currently located.
The rise in these personalized, location-based searches has made it imperative for local business’s websites to appear in search results so they can offer their services as a solution to the audience’s needs.
This is great for the business by increasing traffic to their site and locations, and benefits the customer by improving the search results they see when looking for businesses in their area.
3. It keeps a business’s local listing up-to-date.
Maintaining a website can be a lot of work. There are many pieces that must stay updated, especially if the goal is to draw in customers.
Following local SEO best practices can ensure that a local business’s contact information is correct, consistent, and has the appropriate SEO markup. This makes it easy for search engines to find the website and display it in search results with a high ranking.
If you are a business owner, be sure to monitor your local SEO status in order to manage it and request reviews from your customers. Monitoring combined with reputation management can make your local SEO tactics even more effective.
4. It helps a business show up in mobile searches.
Mobile searches are often location-focused. Over 52% of web traffic comes from mobile devices, and marketing statistics for 2018 show that 40% of mobile searches are made with local intent. 95% of smartphone users have searched for local information using their phone, and 59% of them have then visited that local business after looking it up.
Appearing in local search results benefits both businesses and customers. If a business’s website can show up in local search results, there is a greater chance that local customers will find them.
As a customer, if you are looking for a certain business in your area, it is most helpful when search results show information about the local businesses near you so you can find what you need.
Whether you are a business owner looking to increase local traffic, or a customer looking for a business in your local area, local SEO can benefit everyone by increasing a website’s visibility, making it easy to find online, and keeping it up to date with the most current information.
Hey Google, are there any coffee shops near me?
Thanks for reading!