You understand the importance of your business’ website. You’ve invested in your site as the main source of contact with potential customers and kept in mind the needs of web visitors. Your site has been designed to clearly communicate who your business is, what you do, and how to explore the content available. Preparing to launch your site is important, but there’s still more work to do after it goes live.
There are many different ways you can try to attract visitors. With almost 2 million active websites on the internet, you’re going to have to find a way to bring in visitors (and ideally boost your conversion rate).
We might take email for granted, but it is still one of the best ways to get in contact with your customers. In fact, email marketing creates 174% more conversions than social media. Email allows you to contact visitors who were interested enough in your product to sign up for your mailing list. Utilizing an email marketing service will allow you to learn more about your customers and take advantage of the direct contact you have via email.
Services like Constant Contact and MailChimp allow you to analyze your email list, meaning you can test what marketing strategies work best for your audience- send out different emails to test what content and branding works best, track subscriber activity, categorize subscribers based on actions, and more.
Many businesses also use newsletters as a means of bringing content directly to their subscribers. With a newsletter, you can send CTAs straight to your customers’ inboxes and share content with your audience directly instead of waiting for it to be discovered. Although social media is very popular and useful, 90% said they preferred to receive updates through a newsletter as opposed to Facebook. Talking to your customers through a newsletter will strengthen your relationship and make your business feel more human and personal.
Blogging is an ideal way to develop content on your website. Small businesses with blogs generate 126% more leads than competitors without blogs. Blogs do multiple things for your brand and website. Depending on the industry, you might have a small website with limited pages. By blogging, you are creating a new page to be discovered by search engine users. This content can also be shared on social media, another very useful tool to promote your website.
Blogging also establishes you in your industry. By posting accurate, reliable information on your blog, visitors are more likely to see, read, and trust your website, which in turn means trust you and your business. Modern consumers are more educated thanks to the internet, meaning they will want to do business with someone they can trust.
If your blog is a valuable resource to others, your website will continue to build its ranking in search engines; each blog post is another page that can be search engine optimized and build your traffic and establish authority.
3. Social Media
Social media has had a major influence on how we use the internet. Social media allows you to connect with your audience in a more personal, relatable way. Develop your presence on social media by posting content that reflects your brand and values.
Social media is a conversion tool that allows you to connect with your customers through platforms that they frequent on a daily basis. 74% of Facebook users check their dashboard every day, and 71% of social media users are more likely to make a purchase if referred on social media, meaning you have the opportunity to share your content to users as quickly as you can create it.
Sharing links to your blog posts is a great way to get more exposure for your blog and traffic to your website. Promote your website and other social media accounts to encourage traffic to every platform you post to and interact with your followers.
You can also ensure that more people see your content by paying to promote. Every major social media platform allows you to promote your posts, meaning more people are more likely to see them. For a small business, pay-to-promote is a great opportunity to connect with potential customers at an affordable rate.
4. Google Ads
72% of people prefer Google over any other search engine. Google Ads allows you to promote your website on the first page of their search results, and Smart campaigns mean you can connect to people more likely to be interested in your business.
Knowing your audience demographics will allow you to better target potential leads, so collecting analytics will provide a great resource for creating targeted ads. Google Ads allows you to target audiences based on geography, age, gender, interests, and other categories in which you might organize your target audiences. Smart search and SEO will allow you to target more successfully, increasing traffic to your website and boosting conversion rates.
Your website is a great resource for your customers, so you want to drive as much traffic to it as possible. By utilizing email, blogging, social media, and paid advertisements, you will boost traffic to your site which will lead to high conversion rates.
Thanks for reading,