In an increasingly connected world, social media has a significant effect on how businesses market their products and services.
With so many different types of social platforms out there today—Facebook, Instagram, Twitter, LinkedIn, and more—there are many ways to use social media to market professional services. Whether your company focuses on business-to-business (B2B), business-to-consumer (B2C), or sits somewhere in between, you can utilize the power of social media to reach your intended audiences and connect with customers who are interested in your products and services.
Here are our 3 tips to enhance your professional services social media presence:
1. Post content that aligns with your company’s services and values.
Social media is all about sharing and interacting. Sharing content that shows what your company offers and what it values is a great way for your audience to understand what your company is all about.
Share recent blog posts from your website on your Facebook and LinkedIn, post videos of a key employee giving quick tips in your Instagram story, or create eye-catching and shareable images highlighting something your company offers for Instagram or Twitter.
Check out the awesome Instagram post by a Vermont-based yoga studio Niyama Yoga (@niyamayogavt) above. Not only does it tell followers about an upcoming event happening locally, but it also ties in how a certain yoga class can help you excel at that event. It also includes a photo relating to the services provided!
Social media posts can also be spontaneous and fun, just as they can be calculated and planned. Be sure to include posts that show the faces behind the brand, as social media can be a great way for your audience to get to know who you really are.
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2. Tailor the content on each platform.
Each social media outlet is unique in how and why it is used, and different types of people use different platforms. Be sure to tailor the content you post on each platform to ensure that it hits the right audience. Oftentimes posts that work well on Facebook are less successful on Instagram, and even less so on Twitter.
Facebook is a popular outlet for sharing content and receiving feedback on posts. Instagram is a great way to share visual content with less focus on written word. Twitter is short, quick, and snappy, while LinkedIn is a more refined and serious platform.
Take a look at the LinkedIn post from JMS Elite (above). The B2B teleprospecting and lead generation company has utilized the professional platform to share a blog post from their website. The quick, snappy caption grabs the reader’s attention and the photo entices you to read the post and learn more. JMS Elite has used LinkedIn in an exceptional way to stand out on the platform, portray what their company focuses on, and appeal to inquisitive potential customers.
Make sure your posts are uniquely tailored to what works best for each platform in order to reach your target audience and send out a message that will stand out wherever you choose to put it.
3. Engage with your followers.
Social media makes it easy to interact with your audience. Don’t be afraid to respond if customers leave questions or comments on your posts. Not only does this build customer trust, but it also shows that your services are relevant, your company is present, and that your clients are important to your business.
Creating contests on social media is another great way to market your services while making your posts interactive and engaging for your followers.
Treating social media engagement as an outlet to excel in the customer service department is a great example of how your business will treat potential customers if they decide to work with you.
Using various types of social media is no longer just for individuals. There is plenty for members of the professional services industry to gain from setting up and maintaining a relevant social media presence, so don’t wait to get started!
Thanks for reading,