The buyer’s journey can be confusing. With so much information out there, it’s easy for buyers to get confused when looking for solutions to problems. The last thing they want is to be sold to with a gimmick or pitch. These things add little value to the buying process.
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Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your website, promote your original content, advertise...
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With so many different social media platforms available now, you would assume people have moved on from older platforms, but Facebook still proves to be one of the greatest social media tools for business owners.
You understand the importance of your business’ website. You’ve invested in your site as the main source of contact with potential customers and kept in mind the needs of web visitors. Your site has been designed to clearly communicate who your business is, what you do, and how to explore the...
Whether you created a new website or are making big changes to an old site, hopefully, you made changes that will benefit your business. Because your website gives the most authentic impression of your brand to your...
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Your website is a very important tool for your business; it allows you to connect with customers all over the world at any time. For many, this site will be their first experience with your business, so you want to leave a good impression.
According to the Pew Research Center, 77% of Americans use the internet every day, which means that every 24 hours almost 250 million Americans are browsing the web to communicate, engage, explore, and...
If you don’t, you’re not alone. Many business owners and managers don’t. But understanding it could be very helpful for your business.
Once designing a website was easy. You just created a site with fixed width (960 pixels wide). That guaranteed your site looked good on desktop computers. To reach smartphone users, you developed a separate mobile website.
Inbound marketing produces leads that cost 67% less on average than leads generated by outbound marketing with 46% of marketers reporting that inbound produced higher ROI.
