When it comes to designing a website for a small business, there's a lot to love about mainstream platforms. Here's why Squarespace web design could be the perfect solution for your company's needs.
1) Ease of use
Many small businesses can't dedicate permanent staff to their websites the way larger firms can - and that's why ease of use is a critical factor if you want to succeed. There are two areas where Squarespace web design is particularly easy for small businesses to use:
- The system is set up so that you can quickly design a website. You don't need a professional to custom-code every part of your site... you just have to select the template you want to use and tweak it for your needs. This saves quite a lot of time and money, reducing the time it takes to start seeing a return on your investment.
- In addition, it is easy to maintain. If something goes wrong, chances are the developers can quickly put it right - and it's simple enough that you can actually do most maintenance yourself even if you're not familiar with website coding.
2) Mobile responsiveness
Mobile responsiveness - the ability of a website to adjust and display properly on smartphones and similar devices - is now a requirement for any website. As reported by the Pew Research Center, smartphone ownership has drastically increased in recent years and is now one of the preferred methods of accessing the internet.
On the simplest level, mobile responsiveness means having access to the highest number of visitors. If your website isn't responsive, it may not even show up in Google's search results, much less get any significant amount of traffic. Squarespace understands this, and it was designed from the ground up to allow you to display your website on the full range of devices.
3) Visually pleasing
People have certain expectations when it comes to the style of websites they see, and they will judge you by your site's design.
If your website looks too out-of-date, they'll think you're out-of-date as well. On the other hand, if your website seems fresh and modern, that's what they'll start believing about your company.
4) Fast to implement
Like many of the top web development services, Squarespace uses templates that you can install on your site with just a few clicks. Yes, it really is that easy.
You will have to adjust your site once the template is up - what works for one site may not look very good on another.
However, this is only a small fraction of the effort that would be needed to code a site from the ground up. It is realistic to have a basic site set up in a short time, allowing you to turn your attention back to the rest of your business.
5) Allows for proof of concept
When you're running a small business, it's easy to dream big - and that's something we love to see. That said, it's important to keep in mind what you're actually capable of doing... and Squarespace allows you to create a complete proof of concept while you work on building your business.
Once you have everything properly set up, you can adjust the rest of your business to support it - or adjust your site to support your business.
There's no right or wrong here - just what works for you. We do have one more tip for your though: Buy your own URL and redirect to it. Get (and keep) a unique URL, as it is an important part of branding your company.
Having a successful website for your small business isn't difficult - and Squarespace can help you get everything you need. Be sure to keep your goals in mind, too - this will help you maximize the number of customers you get.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont Web Design company. We work closely with clients in Vermont and the United States to sucessful websites and digital marketing programs that attract and convert customers for their business.