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Why and How to Start a Small Business Newsletter

Creating A Newsletter Is a Great Way To Connect With Customers and Increase Business!

A newsletter can help you get the word out about important aspects of your business, connect with your current customers, answer FAQs, and even increase traffic to your website.

With that in mind, let's take a look at how to start a small business newsletter:

The First Step

To get started, you're actually not going to be working on your newsletter at all - you'll be working on your website. If your website hasn't been updated in awhile, you'll need to take a look at the things you need to know and consider a refresh.

It's important to remember that you're not sending out a newsletter just to send it out - its goal is to attract people to your website, so you want to be sure your site is going to attract and convert customers! 

How do I know if my website is working for my business? We can help! Web Design and Development Services

 

Connecting With Current Customers

Why and How to Start a Small Business NewsletterIf you've built up an email list, use it! Many businesses collect emails but never actually do anything with them - and that's a mistake.

Newsletters aren't (or at least shouldn't be) spam - they're full of helpful information that you're sending to people who have already expressed an interest in your business. Since your readers have already connected with you once, you're giving them a chance to do it again.

Email marketing is powerful and successful!  As reported by MailChimp, most email campaigns see a click-through rate of about 2-4%. That means that for every 1000 subscribers, you can expect about 20 more website visits for each newsletter you send out.

It may not seem like much at first, but the added sales and exposure to your services start adding up quickly.

I need a simple and strategic marketing plan for my business. 2017 Planning: A One-Page Plan for Small Business Marketing Success

Things to Include in Your Newsletter

When you're deciding how to start a small business newsletter, be sure you include something of value. As an industry expert, consider sharing your knowledge and expertise with them - the better you explain a subject, the more likely they are to trust you.

Newsletters can also be used to share unique content - offers, blogs, coupons, and so on - that you'd normally be sharing on social media. This helps to build sustained traffic for your blog (and ultimately your company as a whole).

Not all of these subjects are relevant to every business - but when deciding how to start a small business newsletter, these are the topics you should consider first.

  • Upcoming Sales and Deals: If you're marketing to people who have bought from you in the past and might buy again in the future, telling them about special deals can encourage them to make a purchase before the opportunity to get a better deal lapses.
  • Industry News: This is where you can really share your expertise. Discussing things happening in your industry - and in particular how they relate to your customers - means you can provide them with timely information that actually matters to their lives.
  • Upcoming Events: This part of a newsletter can discuss your own events (online and offline), as well as other local events and things that your audience might be interested in. For example, if your audience likes dogs, you could discuss upcoming canine award shows.
  • Interesting Articles Pertaining To Your Business: This bit is self-explanatory, really, but a few links to other good news articles can help flesh out the content and make your readers happier to read what you're saying.
  • Recent Blogs You've Written: Similarly, you can link to good blog posts (and here, "good" means "ones that are getting decent amounts of traffic"), since they've already demonstrated that your audience is interested in them.

Remember to mix up what you're sharing - it doesn't have to be all about your own business. You can link to other blogs, to articles and videos, or even to other local businesses you like.

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How Do I Put Together a Good Newsletter?

When deciding how to start a small business newsletter, begin with a brief intro and follow up with other information. Mix it up, and have a variety of different types of content (pictures, blogs, articles, etc.).

We recommend using a services like Mailchimp or Constant Contact. Both offer free subrcriptions up to a certain number of emails so they are a great way to get started.

They also offer templates for putting together an eye-catching email, with drag and drop features that make it easy for anyone to use. They also provide analytics so you can see lots of important information such as how many subscribers opened your email, what they clicked on, and how many clicked through to your website.

Adding a newsletter to your marketing strategy is cost-effective and produces great results. We highly recommend this form of marketing to all of our small business customers!

Thanks for stopping by,

Laura

Breezy Hill Marketing is a full service marketing firm located in Vermont that specializes in marketing strategy, web design, and inbound marketing. We are dedicated to customer service and love working with small businesses to develop unique and comprehensive plans that help them reach their marketing and revenue goals. 

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