Your company is unique, your message should be too
To you, your company, and your employees, you may be doing something completely unique and different than anyone else, but have you figured out how to convey that to potential clients?
The uniqueness you perceive internally may not at all be the thing that your clients see when they are vetting you versus your competitors and deciding on who truly has a leg up in the game. Enter your unique selling proposition (USP). Think of your USP as your elevator pitch.
You don't have much time, but you've got to get the point across and make it a winning approach.
- Define your target audience
- Know your industry
- Describe what makes your product unique
- List the benefits of your product
- Offer proof
- Convert the information into one or two sentences
If you've already hammered out those details for your USPs, then you're already on the right track. However, if you need a little motivation, here are 4 examples of awesome USPs.
"Get the most out of Tinder by taking photos of you that show your true self, or a slightly better looking version."
Certainly a niche market, Tinder Headshots capitalizes on the popular "love at first sight" dating app of the same name. Of course, the name of the Tinder game is to make yourself as attractive as possible to a potential match, and Tinder Headshots makes very clear that they will show your true self or that slightly better looking version.
2. CSP Creative
"Be Smart, Look Smart. CSP Creative presents bottle photography as refined as your wine."
This Australian-based firm specializes in wine bottle photography and makes wine bottles look as sleek and refined as the drink itself. While CSP Creative's style is certainly one that appeals to only a focused market, their "smart" photography style makes every bottle look uniformly beautiful to the degree that you can taste the wine through the picture.
"No matter what the angle, I’ll help you find the words to turn skeptics into advocates and prospects into paying customers."
Pretty convincing if you ask us! With no limit under the sun for this writing firm's capabilities, this articulately crafted unique selling proposition will convert not only your skeptics into advocates, but you'll be the advocate as well. Joel Klettke is the mastermind behind this lovely USP, and his website is full of hooky, wordsmithed messages throughout.
"Fun. Kids. Design. It doesn’t get any better than that."
This kid-focused design firm headed by Creative Director and Principal, Kathleen Giarrano, puts their USP in your face in the simplest terms imaginable. And why not? When marketing to a kid-friendly, kid-focused niche, your USP has to be succinct, simple, and easy to understand. The company is highlighted in 3 simple words.
A unique selling proposition is, quite literally, as unique as each business. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's witty, sharp, and I like it!"
No doubt, those short, simple, to-the-point statements are the makers of million dollar ideas and equal sales. Keep your audience attentive in the elevator, but leave them with something to chew on as soon as they leave.
Thanks for stopping by,
Breezy Hill Marketing offers complete marketing services to our clients in Vermont and throughout the United States. We specialize in marketing strategy, web design, and inbound marketing. We work closely with each client to tailor a program that meets their unique needs.