What do a quilt fest, farmer, fitness coach, and Realtor have in common?
There could hardly be a more varied set of businesses than a quilting event, a real estate broker, an organic farmer and a fitness coach. Yet, great website design is universally beneficial, giving any business or organization a digital leg up.
Let’s examine how these four organizations use their websites to attain their goals.
Realtor Carol Audette (Carolaudette.Com)
What a beautiful lake sunset photo this homepage features. And in the middle of the photo is a user-friendly property search bar - a great marriage of form and function.
This site gives visitors the instant feedback of a property search as well as educational material on homebuying and selling. The search bar keeps it simple, with four fields for quick results, but it also has an advanced search option for a more detailed search.
Another thing this website does well is highlight Carol’s personal brand and local team. Her affiliation with the national brokerage, Coldwell Banker, is apparent in their logo, but the majority of the site is focused on Carol and her local team.
Plus, instead of burying Carol’s mission and photo on an internal “about” page, she puts it on the homepage. This provides quick authentication for visitors and is a search engine optimization play for keywords like “Vermont Real Estate” and “Chittenden County, Vermont.” Keywords make a greater SEO impact when they are on a homepage rather than an internal page.
Four Pillars Farm (fourpillarsfarmvt.com)
The owners of Four Pillars Farm know that farming organically produces tons of powerful imagery, so they have made their Instagram feed a central part of their website’s homepage. This is a more prominent Instagram feed display than social media scrolls commonly placed at the bottom of homepages, and it perfectly captures the feel of the farm.
The website makes a similar move with its “news” section, which functions as a blog, by pulling up the most recent posts and images to the homepage.
I also love how the site clearly differentiates its three main functions with obvious icons on the homepage. Whether a visitor is interested in a CSA share, wholesale opportunities, or information about the farm’s packaging practices, they are given a clear direction where to click.
The site also gives visitors a shortcut to CSA membership with a “join now” button on the main navigation menu, so anyone is a click away from a share of the produce.
Track Cat (trackcatfitness.com)
Track Cat, a fitness coaching program, also does a great job of funneling its website visitors into the most relevant sections of the site from the homepage. Visitors who are in the consideration stage are offered testimonials and an About Track Cat section. Visitors who are in the decision stage are funneled to a breakdown of Track Cat’s programs.
The program breakdown is also very user-friendly. Track Cat’s two main programs are geared for different budgets and ability levels, and a side-by-side comparison that features about 20 different program elements is laid out on the services page, with the pricing in bold at the bottom.
This is exactly the information a prospect needs to make the best purchasing decision.
While Track Cat doesn’t provide a phone number as a contact element, it does offer an email address and a contact form. The best part about the form is that the business sets clear expectations for a response - within 48 hours.
Vermont Quilt Festival (vqf.org)
The Vermont Quilt Festival is one of those organizations that predates (by a longshot) the internet. On top of that, it has decidedly old-timey branding. Its website had to reflect its classic roots while taking advantage of online tools to grow their signature event.
The website borrows from the quilt festival logo the classic barn red color and serif font to retain the feel of the organization throughout the site. It also uses square and rectangular design elements in a nod to quilting.
The goal of the site is to register people for the annual quilt festival. Therefore the first call-to-action on the homepage is a “register here” button. Other calls-to-action are centered around learning more about the event. One key piece of the site is the top contact bar that remains at the top of every page on the site, making the organization’s contact information always readily available.
These Vermont websites show that there are different ways to get it done on the web. They are all true to their brand and goals, and their sites set a high standard.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont web design company that specializes in building beautiful, optimized and mobile responsive websites. We also deliver marketing strategy, including inbound marketing and social media marketing, to clients throughout Vermont and the United States.