Don't get off track! use these tips to get ready for incoming sEO changes.
SEO is currently one of the best ways of reaching your target audience - but like everything touched by technology, it's not going to stay the same forever.
Here are three ways you can prepare for some expected changes ahead:
1) Start optimizing for Features like Apple Spotlight
Apple Spotlight is an on-machine search engine that Apple employs to help users find their own content - and it is increasingly overriding traditional search engines like Google, in part because Apple frequently prefers to control the results people see.
You can use this feature to your advantage by optimizing your website for more than just Google; especially because rising smartphone ownership means more and more people will be accessing your website from a handheld device.
Another reason to optimize for features like Apple Spotlight? If you're not ready to be found, you could be missing out on a significant number of visitors.
2) Make sure your content can be found on social media
Similarly, many types of social media now allow people to search for content posted on their platforms. Content amplifies your SEO campaign by attracting more inbound links, and enhancing your ability to be found for your target-market keywords.
You shouldn't just post updates to your social media accounts and call it a day - instead, make sure that each post is tagged properly and ready to be found by as many people as possible.
At the same time, make sure all of your official social media profiles are easy for people to find. Include links or icons on your website, in your email marketing, and even in your business adresses' email signature.
Delete any duplicate pages, and make sure that each profile is appropriate for the network's culture, then start analyzing and tracking how many customers you're actually receiving from each platform.
You don't need to be present on every network, but you should consider at least trying to create a presence on each. Let things run for six months or so, then review the results.
If your content is being found and bringing in customers, keep doing it. Otherwise, shut down the account and turn your attention to the networks that are actually converting for you.
Learn more about social media success: Social Media In 5 Minutes A Day?
3) Focus on syntax
Voice search applications like Siri and Alexa are changing the way people search for information - namely, by focusing on natural language and bypassing the use of standard keywords. This does not mean you should abandon keyword-oriented posts - as long as they're still viable, you should keep making them.
However, it does mean that people are starting to use search engines in different ways, and you'll need to take that into consideration when coming up with blog post ideas. Search engines are improving all the time, and there's no reason to believe that's going to stop anytime soon.
For example, somebody may ask Siri, "Where can I find Thai food?" the next time they're hungry. Search engines are smart enough to know that people don't want to hear about a restaurant on the other side of the country - the context is probably that they're hungry, and they want a local result. For restaurants, this means good SEO includes the physical location of the store, so people (and Siri) can actually find it.
Looking to learn more about SEO? 4 Reasons Why It’s Important to Build In SEO from the Very Beginning of Your Website Redesign
As explained by Kristy Hulse, most voice-based search is conducted on handheld platforms. Desktops still rely on text searches, and that much probably isn't going to change anytime soon. On the other hand, voice chat is starting to be used for followup questions, which step even further away from keywords and instead focus on associated content (often facts and figures about any given subject).
The key thing to understand here is that how your visitors access the internet directly affects how you need to plan your SEO. Remember that it's not people as a whole you need to worry about - only those who actually visit your website.
Preparing for the Future of SEO Keeps Your Business On Track
SEO is about more than blogging and plugging in keywords - and by preparing for the future right now, you'll stay on track to be in the best possible place when it arrives.