What Pages Should You Focus on to Create A Successful Real Estate Website?
1) Home page
Every website starts somewhere, and a professional, well-designed home page is the key to your success as a business. Many people will come here to get a feel for your agency, so it's absolutely vital that you make it a good page. Focus on these elements:
- Great photography: You're selling real estate, and one good graphic is better than any amount of text. Get the best picture (or series of pictures) you can and make sure they reflect your brand, your geographic area, and speak to your target audience.
- Be clear about what you do: The goal of your homepage is for people to know what kind of real estate you deal in as quickly as possible. In the first instant a visitor should know what kind of real estate agency you are (buyer agent? seller agent?) and the sort of real estate that you sell.
- Keep it simple: Don't make your home page complicated. It should be straightforward, easy to navigate, and use minimal text. Visitors have arrived on your page in search of something, make it easy for them to find.
About pages are an absolute must, since they tell interested visitors more about who you are and allow them the beginning of a personal connection. Elements to include here are:
- Photos of you and your team: This adds a human element to your website and lets them know what sort of people they'll be working with if they decide to hire you.
- Your experience: Everybody loves a real estate agent who has experience in the industry.
- How long you've lived in the area: If applicable, this reassures visitors that you know the local market.
- Personal information: Like the pictures, this is all about making you human. Mention hobbies, favorite restaurants, that sort of thing.
More information about what visitors really want to see on your website is on our blog 6 Things Homebuyers Look for in A Real Estate Website.
3) Featured Properties
Sometimes called a "My Listings" page, this part of the site showcases the properties you're most interested in selling. Don't forget that you can add content not available on the MLS to enhance each property page and let people know more about it.
A successful real estate website might choose to have the photos on their home page link directly to these properties - choose clear, large photos that grab the attention of your visitors and make them want to see more.
4) Community Pages
This is ideal for SEO and other digital marketing. Real estate is all about location, so you can use community pages to highlight popular search terms for your area.
You'll want to have the obvious (town names, etc.), but also things like popular neighborhoods, condo complexes, senior living areas, and whatever else might be an attraction in the area. Consider what a homebuyer will search for when curious about the availibility in your area and use those terms.
When referring to neighborhoods or senior living complexes, always add outbound links to them when possible. This is helpful for SEO as well as for your visitors. You always want to be as helpful as possible.
5) Detail pages
The detail pages on a successful real estate website really stick out. If people click on a property, they shouldn't see a dry list of information. Instead, the detail page should have large pictures, a map, school listings, a mortgage calculator, tax information, etc.
People begin their home searches online so don't be stingy with the information. The more they can learn about a property from your site, the better.
Blogs are extremely important for real estate sites that want to be successful in SEO - so helpful that we've created a free blog calendar you can use to start the process even if you've never blogged before. Fundamentally, blogs are the key to making your business successful - each one becomes a landing page that can direct a trickle of customers to your business. They aren't much on their own, but over time these trickles join together to create a flood of new customers.
Remember to ensure that each blog contains genuinely valuable information. For example, you could talk about the kinds of floor plans in a given neighborhood and who each plan is good for. Better content ultimately means more homebuyers choosing you as their agent, so it's worth creating the best blog posts you can.
Thanks for stopping by,