Real Estate Marketing: Why Photography is a Realtor’s secret weaponWe work with a lot of different Realtors and we love the real estate marketing business.
We believe in real estate as an investment and real estate for home ownership. Marketing real estate businesses has been one of the pleasures of this company.
Through the differing businesses we have learned a few things about what works ok, what works well, and what, frankly, knocks it out of the ballpark.
If you are a Realtor or work in a real estate agency, get your camera ready or find a Real Estate Photographer because good photography trumps everything else in real estate marketing online in today’s digital world.
You can have the best website in the world but if your pictures are lame then no one is going to hang out on your site.
Tip: Hire a professional. Just do it. A professional photographer will be prepared to handle bad lighting, strange angles, small rooms, and awkward spaces.
Here’s why you want to hire a professional for your real estate photography:
In old school real estate marketing a few decent photographs could be used and reused in the MLS listing, print advertising, real estate guides, and newspaper advertising and it would work.
A single photo or short series of photos could work out for a marketing plan because the focus was on the repeat messaging and the repeat use of the same image.
In today’s digitally oriented, highly social market, a single photograph used over and over again will bore your audience to non-engagement.
Today, real estate listing photographs are used in a large variety of mediums and are viewed by thousands of people. The online mediums require high quality images that are pleasing to the eye and invite engagement.
Your listing images are used in all of the traditional print mediums; sellers guides, house brochures, newspaper advertisements, etc. They are also used on your website, on social media platforms including Facebook, Google+, Pinterest, Twitter, and LinkedIn. The difference with the new mediums is the engagement.
Print photographs are flat and one-dimensional. Digital images can be shared, commented on, enlarged, and reposted. With digital images, your goal is further engagement and enticement.
The quality and variety of the images make an enormous difference in the ability to be shared!
Her are a few tips for your photos:
- Don't do any of the things everyone else has already told you not to…
- Take pictures of furniture, clutter, or toilets
- Do take literal pictures. Show each room in the house. Clearly illustrate with images what this house is about and what the benefits of the property are.
- Do take some unique images too. Find angles, lighting, and interesting spots to take advantage of in your listing. These will be great to share through your social channels later on.
- Use your iPhone to its advantage. Play with panoramic images of the yard, view, and exterior of the house. Try adding tints or brightening dark photos. Get creative and then share your creativity online.
- Try some cool online tools… www.picmonkey.com is my current favorite tool. You can create collages to share on Google+ and Facebook, edit single photos for your website or MLS.
We hope you get to have some fun with your real estate listing photography. And, if you are not having fun with your photos, then hire a professional photographer who can make hay with your pictures for you! If you're interested in more tips on how you can market your real estate, take a look at our post on Facebook for Realtors or Twitter for Realtors!
Thanks for stopping by!
Breezy Hill Marketing is a Vermont web design company specializing in building optimized and mobile responsive websites. We have experience working in web design for Realtors as well as creating strategic inbound marketing and social media marketing programs.