Over the last year, we've been talking about various aspects of real estate marketing - but if you're just joining us now, you may have missed out on some of the most important pieces of information. To help you get caught up, here are our top 10 Real Estate Marketing blogs from 2016.
If you're looking for the one thing that's going to have more of an impact on your marketing than anything else, this is it. Photography is what I like to call a deal maker - until they actually see a property, most people are only thinking about a listing on its technical merits. Great photography gets them away from that and encourages them to imagine themselves living or working there - and it's this emotional consideration that ultimately gets them to buy it.
Need more help finding the perfect image? Image is Everything, Why Real Estate Websites Need Great Photos
Your website is the heart of your operations as a Realtor - so it makes sense to ensure your site is a good one! In this post, you'll learn about components every website should have - and not all of them are as obvious as you'd think.
Related to the previous article, this entry in our series on real estate marketing focuses on what customers are looking for. The key take away from this blog isn't just what they're looking for, though - it's why they're looking for it and how you can leverage that to grow your business.
What is it that transforms normal marketing into something that truly reaches out and encourages people to contact you? In this post, you'll learn a straightforward process for enhancing your marketing and making the most of everything else you do.
A lot of Realtors talk about content marketing - but many of them don't truly know what it is or how they can use it to make their business more successful. This post dives into that, focusing on both how and why content marketing can help you reach your audience.
Speaking of content marketing, though, it's not going to help you very much unless you actually get some eyeballs on it. This piece is a companion to the previous one, and focuses on using three different types of blog posts to attract different audiences.
No business wants to be just another face in the crowd - standing out is important for both getting noticed and ultimately convincing customers to buy from you. This post offers some advice on making your blog - which is the first thing many potential customers will see - stand out from everything else they've seen.
Online marketing is a multi-channel effort - and this blog post highlights the places and techniques that successful Realtors are using to find customers and entice them to look at properties.
Plugins aren't a core component of websites - in fact, most visitors will never even realize you're using them. That said, the right plugins can offer the tools and information you need to take your marketing to the next level, and this post focuses on five options that are particularly valuable for WordPress sites.
(Even if you're not using WordPress, take a look at this list anyway - if nothing else, you'll learn about the features that will be most useful in any plugins that are compatible with your site.)
We love Wordpress, find out why. What is Wordpress and Why do we Use it?
Last (but certainly not least) is our How-To page for using our Real Estate Blog Calendar. We know that not everyone is a blogging professional, and that's why we decided to create an easy-to-use guide that will tell you what blog posts to make, who it should be targeted at, and how to get the most from every piece of content. Trust me, it'll help.
Thanks for stopping by,
Breezy Hill Marketing is a Vermont marketing company that specializes in making beautiful and effective real estate websites to serve our clients throughout the United States. We use the power of inbound and social media marketing to create unique marketing strategies that attract and convert costumers.