Offers Are an Essential tool for Inbound Marketing
Providing an offer on your website can be one of the most helpful items in your box of inbound marketing tools - but many companies still don't know when or where to use them. Fixing that is our topic for today, so let's get right into it.
Who Can Benefit from Offers?
Even small businesses with just a single person in their marketing department can set up a structure of offers and marketing automation that provides greater value to their target audience.
The key point here is that your offers are something that will provide help and be valuable to your target audience.
Here's how it works:
You create an offer that you give away to site visitors in exchange for their information - usually an email address, but you can create a form that asks for whatever you think would be helpful to know.
The offer should be something of value to the subscriber. For instance, if you are a Realtor, you could offer a printable packing checklist. A simple PDF that can be downloaded and printed that can help someone who is in the process of packing and moving.
A personal chef could offer pantry organizational tips, or a weeks worth of easy dinner menus.
Both of these offers are helpful to the target audience. The result? You now have the name and email list of anyone who was interested enough to download your offer.
This is a targeted audience that could convert to a customer down the road. You can continue to share helpful industry information with them through automated emails and even more offers.
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What to offer
Sit down for a few moments and write down the things you give or tell clients over and over again. That is the sort of thing you want to include in an offer. If you're not sure where to start, though, here are a few good options:
- Tips and Tricks: Your customers do something with their lives, and if they're buying a product or service from you, that means there's something they want to improve. Offering a list of genuinely helpful tips and tricks can be a great way to support your inbound marketing and get people to provide contact information.
Of course, what type of information to offer depends on what you're selling. If you have physical goods, talk about how to use a certain product category most effectively, or how to properly clean and care for it. If you're selling software, teach its shortcuts and show how to do various popular tasks.
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- Calculators: Calculators are an outstanding offer for your inbound marketing campaigns if there's any kind of measuring involved. This can be financial (especially if you want to help them calculate the cost-per-month of something expensive) or physical (like how many gallons of paint they'll need for a room of a certain size).
- To-Do Lists: Sometimes, people just want to accomplish a certain goal - and to-do lists that guide them through the process can be a helpful part of this.
- Templates: Offering customers an outline they can use to make something relevant. This can be anything from a budget to interior design, so go ahead and get creative.
- Images: Finally, images (such as labels, calendars, etc.) help to lend a visual aspect to things, and these are particularly helpful when structured as samples and guides for your customers to use.
Start with something obvious and easy for you. Whatever you would usually offer up as advice or explain to someone when they ask what you do! Don't be afraid to experiment either. Put a few offers out there and you'll quickly see what resonates with your audience and what doesn't.
Thanks for stopping by,
Breezy Hill Marketing provides companies in Vermont and throughout the United States with Inbound Marketing Services and Vermont Web Design services. We focus on providing a high quality customer experience while delivering creative solutions and effective strategies.