Having a personality is one of the best ways to set your blog apart from others - and ensure it actually gets read.
The best blogs contain content that's useful and informative for the reader, but how you deliver it matters - if your content is dry and dull, nobody's going to get through it.
Today, I'm going to show you how to write a blog with actual personality:
1) Know your audience
Audiences are the single most important part of your blog - after all, if nobody's reading it, there's no point to writing it in the first place.
Now, I've seen a lot of blogs try to tailor themselves to the 'general audience,' and their very first mistake is believing that such a thing exists.
Hint: It doesn't.
If you want your blog to succeed, you need to tailor it to the people you want reading it.
Sit down for a few minutes and start writing down some details about your ideal reader. How old are they? Is there a gender difference? Does ethnicity or income come into play? What about their jobs - are they serious professionals or would they prefer to think of themselves as casual and relaxed even when working?
The answers to this are your demographics, and they'll guide you towards the tone that best fits your audience.
For example, if you're a consulting company, you know that your audience is "people who want help accomplishing their goals." You also know that they're likely to be professionals, decision makers, and wanting to stay within the budgets they've been given.
Remember, you don't want to give your blog a personality just for the sake of having one - the idea is to create a personality that resonates with your audience.
In most cases, this means sounding like what a normal member of that audience would want to read.
2) Take a position
If you're afraid of taking a stand on an issue, you shouldn't be blogging.
Start taking a stance on things that are relevant to your audience, telling them how you believe things should be. Don't just leave it at that, though.
Regardless of the industry, people respect bloggers who know what they're talking about, and taking a position is one of the best ways to establish yourself as an expert while simultaneously injecting a dose of real personality into your writing.
Now, how you explain your position is up to you. You can be snarky, professional, emotional... whatever works best for the topic. If you really want to impress your audience, though, take the time to explain some of the other positions and what you don't like about them.
Talking about other positions will help show that you understand the issue, and the way you explain them is one of the best ways to inject your personality into your writing. After all, it's hard to have a personality if there's nowhere to show it.
3) Write in the first person
This blog has a lot of "You" and "I" in it, and there's a reason for that - it's almost impossible to demonstrate your personality when you're writing from a third person point of view.
Third-person writing is good for basic information, but if you want to connect with your audience, they need to think of your writing as a person talking to them, not just text on a web page.
4) Be honest
Don't be afraid of sharing how you really feel. Honesty really is the best policy, especially when you want to show some personality in your writing.
Don't take things out just because you're worried that someone might disagree with you, or be offended by your conclusions. That doesn't happen nearly as often as many bloggers believe it will, especially once readers start to see you as an expert worth listening to.
In fact, in many cases, it's actually better to be a little controversial with your writing.
If all you're doing is repeating things that your audience already knows or agrees with, they're not getting anything new from your writing - and they have no reason to keep reading your blog. Pushing ideas just a little past their comfort zone will get their attention and give you the opportunity to explain why they should change their existing opinion.
Practice Makes Perfect
Finally, above all, you need to practice writing. Most people have a hard time expressing their personality in the first blogs they write - it can take tens or even hundreds of blogs until you're able to naturally write with personality.
You're never going to reach that point if you worry about every blog being perfect, so just start writing, and keep going at the pace that works for you.
The more you write, the easier it will become to showcase your personality. And that will increase your readership and attract more web visitors!
Thanks for visiting!
A Vermont based web design company, Breezy Hill Marketing works with a variety of clients throughout Vermont and the greater United States. We use our expertise in inbound marketing to help clients create effective marketing strategies. Social media marketing, digital advertising and web design are also some of our specialties.