BHM Blog


Author Archive for: Laura Hill

Find out what we have been up to and learn some great marketing tips in the process


Laura Hill

I love marketing strategy. I am in my element when I am working with someone to develop a creative and thoughtful approach to promoting a product or business
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Recent Posts

These New Vermont Websites Rock

What do a quilt fest, farmer, fitness coach, and Realtor have in common?

3 Vermont Websites Doing it Right

Do you know what we love in a website?

Digital Advertising vs. Promoted Content for Inbound Marketing

There are a number of effective paid avenues a brand can use to complement their inbound marketing campaigns.

It’s true that inbound marketing is resolute in its opt-in approach, where new leads are attracted to your business on the strength of the relevant, educational content you are...

5 Frequently Asked Questions About Inbound Marketing

And the Answers That Will Help You Launch Your Campaign

As an agency owner specializing in inbound marketing strategy for business clients, I often get asked many questions about inbound marketing, how it works, and what makes it different and successful.

3 Considerations for Successful Calls-to-Action

Writing, Designing, and Placement for Maximum Conversions 

Calls-to-action (CTAs) are everywhere on the web, enticing visitors to “click here,” “give it a try,” or “act now.” They are a successful way to convert site visitors into sales leads by creating a clear path to the solution or product...

4 of the Best Tools for Realtors on Instagram

Instagram just got even more Realtor-friendly.

A social media platform that was seemingly invented for showcasing real estate listings on mobile devices has recently added a slideshow feature and a Snapchat-inspired “Stories” option.

Anatomy of a Landing Page for Inbound Marketing

Landing pages are the heavy lifters of an inbound marketing campaign.

Your helpful blogs and commanding calls-to-action set the stage by attracting prospects to your website, but it’s the landing pages’ job to convert those new visitors into qualified sales leads.

3 Keys to Successful Digital Marketing for Realtors

As a Realtor, evolving with the changing digital landscape is an important part of the job.

You know that optimizing your online presence is the best way to do business in the 21st century, but it can seem daunting at times.

5 Keys to Understanding Landing Pages for Inbound Marketing

Converting leads and taking names

You have a website with multiple pages that tells each aspect of your company’s story just the way you want it.

Why, then, do you need to create new pages on your site to complement your inbound marketing campaigns?

How to Encourage Your Team to Adopt Inbound Marketing

Your marketers are more prepared than they know

The professionals who make up your business’ marketing team are likely at least peripherally aware of inbound marketing.

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