Do you have the time and techniques you need to be your own web master?
If you are launching a website, you will find yourself researching the capabilities of the various free and/or affordable website builders and how they mesh with your needs. You are also likely gathering quotes from professional website design companies and/or freelancers.
Soon you will sit down and weigh the information between several-thousand-dollar quotes from web design companies and the capabilities of user-friendly design software.
Platforms like Wordpress, Squarespace, Wix, and Weebly are very enticing to a business owner looking for the quickest, most affordable path to a functional website. But there are ramifications of doing it yourself that can linger.
Ask yourself these three questions before making the decision to eskew professional website design.
1. Do you want to devote the time it will take to build the site you envision?
Sure, a “website” can be published from scratch in under an hour. But for anyone serious about their online presence and how it represents their brand, the time estimate will be more like days and weeks.
It’s tricky to estimate the time investment required, because in reality, your site will be a living document that evolves with your business and continues to have needs.
For example, businesses with multiple products and services should plan for websites with multiple pages. If you are selling online, setting up your store and transaction system will be complex and time-consuming.
You’ll also want to have a complete inventory of product photos, logos, images, website copy, videos, maps, and any other key assets before beginning the design process.
Realize that the time it takes to build your site is time you won’t be spending on other things essential to your business, like developing your product and engaging with customers.
2. How much SEO do you know?
Search engine optimization should be baked into the cake, so to speak, of a new website. Do you know how to optimize your website content? How to use keywords in your page titles and sub-headers? How to locate and optimize meta tags and image alt text? How to set up a blog for continued content creation and search engine optimization?
Search engine optimization is an essential aspect to a website build as well as something to maintain over time.
3. Can you troubleshoot glitches on the spot?
Building a website is step one. Dealing with glitches, like when pictures are pixelated, videos don’t play properly, or links break, is step two … and three, and four, and so on.
Downtime on your website can be costly for business owners. When you build your own website, you are also signing up to be your own technical support person.
Consider the time it will take to fix issues that arise, and remember that they may need immediate attention at inopportune times. You may find that having a professional developer in your corner is worth it for the tech support alone.
It will give you peace of mind that you won’t be unexpectedly sidetracked from running your business to go work out a website issue.
Building your own website is tempting and totally doable. But ask yourself these three questions to determine whether it is the right move for you.
Thanks for reading,
Breezy Hill Marketing is a Vermont web design company specializing in marketing strategy, social media marketing, and building beautiful, optimized, and mobile responsive websites. We work with clients in Vermont and throughout the United States.