A successful digital marketing campaign for your professional services can increase brand awareness, target your ideal audience, and increase your customer base.
How do you do it right? Here are three insider tips for marketing your services effectively.
1) Consider where you Market Your Business
Google might not be the best platform for your efforts. Consider the services you actually provide, then look around at your options and see if there is a better fit.
LinkedIn tends to be good for professional services, so spending at least some advertising dollars there as part of a social media advertising plan is a good idea. Don't advertise only on that network (unless your ROI is great), but definitely have a presence.
As always, make sure you have a robust and complete profile - including a professional photo of yourself and your businesses.
To further expand your reach, you can join groups, post articles, and generally try to come across as an expert worth paying attention to. Remember, you're presenting yourself to potential customers, and the more of an expert you seem, the more likely they are to hire you over one of your competitors.
Don't know how to get started with a successful digital marketing program? We can help! Digital Marketing Services
Email marketing remains a powerful tool for your professional services digital marketing strategy. Not everyone is on LinkedIn (or any other social network, for that matter), but just about everyone has an email account. Ideally, you should send out your newsletter at least once a month, with the following components:
- A Brief Intro: Remind people about who you are, what you do, and how you can help them with the services you provide. Make sure you do keep the info brief - your intro shouldn't be more than a few sentences, since the idea is for the reader to be reminded in one glance.
- Industry News: In many cases, changes in your industry will have an impact on your customers. In this section, you can talk about things like new regulations, changing standards, or anything else that may affect them. Avoid mentioning things that don't have a clear connection to your customers - if it's not relevant, you don't need to spend their time on it.
- Advice: Advice usually takes the form of a regular column in your newsletter, giving the reader some insider tips that are practical and helpful. For example, if you offer accounting services, you could provide tips on keeping financial information organized.
- Links to Recent Blogs: This is a key part of your professional services digital marketing plan. Links to your blog are how you get people back to your website, and from there ready to purchase your services. On the other hand, if you're trying to keep customers, the blogs should help them feel like they're getting continued value.
You should also use a service like MailChimp - these email services allow you to do things like check on open and click-through rates. If you're below the industry averages, you should make changes. Perhaps your newsletter is too long or needs better images. Do you have a clear call to action? Are your blogs timely and relevant? Try something new and see if your open rate increases.
How do I know if my website has the right elements? 4 Things Prospects Look for in A Professional Services Website
Remarketing is the process of sending advertisements to people who have already visited your site. Unlike trying to get new customers, these ads focus on what people have already expressed interest in, and they can be quite valuable for any kind of digital marketing campaign.
If you're unfamiliar with remarketing, this blog gives a great overview and introduction into why it works.
As always in digital marketing, the essential place to start is with your website. Make sure your digital homebase is in good order and then add in these other items to create more traffic to your website and more business for you.
Thanks for stopping by,
At Breezy Hill Marketing, we create marketing programs that are unique and tailored to each client's specific needs. We specialize in web design and optimization, inbound marketing, social media marketing, and marketing strategy. Serving clients throughout Vermont and the greater United States.